SoylentNews is people
SoylentNews
Wells Fargo & Co., lagging behind its rivals in mobile-banking prowess, is turning to an unlikely source for advice: the video-game industry.
The lender bought a small stake in Context360 Inc., a startup that makes behavior-predicting technology used by game-makers to retain mobile players. For Wells Fargo, similar technology could help it pitch car loans on Saturday mornings when customers visit dealerships, for example, or block a suspicious credit card transaction, according to Stephen Burke, Context360's chief operating officer.
...
Like many industries, banking is seeing more customers migrating to mobile devices. Thirty-five percent of people reported using mobile banking in 2014, up from 20 percent three years earlier, according to a survey conducted by the Federal Reserve and published in March.
"Banking is necessary, banks are not."
(Score: 4, Interesting) by acid andy on Thursday August 06 2015, @06:07PM
Yeah but that's stupid though really because one of the biggest attractions of a video game is the opportunity to explore risky or out of character behaviour without any real world negative consequences.
I suppose to these corporate overlords, it doesn't matter. It's all data. All they have to do is collect, correlate and extrapolate. Oh, and profit. Lots and lots of profit. They hope.
If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?