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What Video Games Are Teaching Banks About Your Habits

posted by janrinok on Thursday August 06 2015, @09:26AM   Printer-friendly
from the more-directed-ads? dept.

Phoenix666 writes:

Wells Fargo & Co., lagging behind its rivals in mobile-banking prowess, is turning to an unlikely source for advice: the video-game industry.

The lender bought a small stake in Context360 Inc., a startup that makes behavior-predicting technology used by game-makers to retain mobile players. For Wells Fargo, similar technology could help it pitch car loans on Saturday mornings when customers visit dealerships, for example, or block a suspicious credit card transaction, according to Stephen Burke, Context360's chief operating officer.
...
Like many industries, banking is seeing more customers migrating to mobile devices. Thirty-five percent of people reported using mobile banking in 2014, up from 20 percent three years earlier, according to a survey conducted by the Federal Reserve and published in March.

"Banking is necessary, banks are not."

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  • (Score: 0) by Anonymous Coward on Thursday August 06 2015, @07:25PM

    by Anonymous Coward on Thursday August 06 2015, @07:25PM (#219230)

    I play video games, just not shitty ones, you know, the kind with "in-app purchases" or "free to 'play' (but pay to actually do anything)". I buy all my video game-related items second-hand too, or only use cash if its a new release that I really want. I do my best to make sure there's no information for them to use, and that their extrapolations from how it appears are completely wrong.