Wells Fargo & Co., lagging behind its rivals in mobile-banking prowess, is turning to an unlikely source for advice: the video-game industry.
The lender bought a small stake in Context360 Inc., a startup that makes behavior-predicting technology used by game-makers to retain mobile players. For Wells Fargo, similar technology could help it pitch car loans on Saturday mornings when customers visit dealerships, for example, or block a suspicious credit card transaction, according to Stephen Burke, Context360's chief operating officer.
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Like many industries, banking is seeing more customers migrating to mobile devices. Thirty-five percent of people reported using mobile banking in 2014, up from 20 percent three years earlier, according to a survey conducted by the Federal Reserve and published in March.
"Banking is necessary, banks are not."
(Score: 2) by fido_dogstoyevsky on Friday August 07 2015, @04:27AM
They aren't going to learn anything about me. I don't play video games.
They're going for the video game players and you're not doing anything because you* don't play video games...
 
 
*As it happens, neither do I.
It's NOT a conspiracy... it's a plot.