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Google is now a wholly owned subsidiary of a new company called "Alphabet", to be run by Larry Page and Sergei Brin. Sundar Pichai will be CEO of Google, which will remain focused on its core of web-related products. Alphabet will serve as and umbrella for Google's now quite diverse projects, with a separate CEO for each. By way of example, the announcement cites a Life Sciences group, and a group called Calico which is focused on longevity.
All stock in Google will be converted to Alphabet stock, with the same rights and number of shares.
takyon: The Register, The New York Times, Wired, MarketWatch.
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Google Becomes Alphabet, Spins Off Google
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(Score: 3, Insightful) by Anonymous Coward on Monday August 10 2015, @11:40PM
People are getting more and more suspicious of google and avoiding anything with their name on it. This is a trick by google to do the same thing under different names, but it really is the same old google. This time they are serious about getting ALL of your data (past, present and future). They can't afford people getting suspicious of them, or heaven forbid stopping to give them more data. They just can't let that happen; its their entire business. They must have seen their shrinking customer base and their shrinking freeware users and the public's general distust. Also, the data (dirt) they have been gathering on people is not expanding like they hoped.
Changing name means nothing except to continue to fool people into trusting them. What we are now going to need is an organization that tracks google and all its (and its government investors' and affiliate spy agencies') activities under all the different names, so people can avoid them.
Google by any other name is still the same stealing, lying, cheating, spying, shameless Google.
This is their first act of desperation. Look what comes next. I will be a happy person when google closes its doors.
(Score: 1, Interesting) by Anonymous Coward on Monday August 10 2015, @11:52PM
At first I thought that was a nutty hypothesis.
But after pondering it, I think there might be some truth to it. For example, look at how many people started using instagram because they distrusted facebook.
(Score: 2) by takyon on Tuesday August 11 2015, @12:05AM
I don't think this name change is going to confuse many users, unless they roll out another service under the Alphabet umbrella that they want to be free of the Google taint. Look at Calico. There are privacy concerns with the business of health care/genome analysis/life extension, and those are going to exist no matter which tech giant is behind it.
I guess you're going to be a very unhappy person for the foreseeable future, because that's not happening anytime soon. Google's margins are high. It could shrink in profitability and revenues and still survive.
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(Score: 0) by Anonymous Coward on Tuesday August 11 2015, @12:24AM
I don't think this name change is going to confuse many users, unless they roll out another service under the Alphabet umbrella that they want to be free of the Google taint.
That's the entire point of Alphabet - so they can have a whole bunch of connected companies that share data behind the scenes without making it obvious to joe-regular-user that they are sharing his data.
will be a happy person when google closes its doors.
I guess you're going to be a very unhappy person for the foreseeable future, because that's not happening anytime soon.
The fact that they are going to be around for a while is so obvious it needed no mention. But if you are going to go all pedant on a guy, at least make sure your own post isn't even worse. He never said google's continued existence was keeping him unhappy.
(Score: 2) by takyon on Tuesday August 11 2015, @01:57AM
He will be dead when Google closes its doors, because he won't have bought into Calico's revolutionary life extension technologies.
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(Score: 1, Funny) by Anonymous Coward on Tuesday August 11 2015, @03:31AM
Dead and loving it.
(Score: 1, Insightful) by Anonymous Coward on Tuesday August 11 2015, @12:22AM
I was thinking that this frees Google to remain good (as far as a patriotic good can be), and the new company can do as much evil as it likes. They have made no promises.
(Score: 2) by Nerdfest on Tuesday August 11 2015, @12:27PM
Google hasn't made any "promises" either. "Don't be Evil" is their unofficial corporate motto. That said, they've been *relatively* good, especially based on the size of the company.
(Score: 0) by Anonymous Coward on Tuesday August 11 2015, @02:08PM
I thought they already were using 1e100.net for that.