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posted by takyon on Monday August 10 2015, @10:35PM   Printer-friendly
from the abc-wtf dept.

Google is now a wholly owned subsidiary of a new company called "Alphabet", to be run by Larry Page and Sergei Brin. Sundar Pichai will be CEO of Google, which will remain focused on its core of web-related products. Alphabet will serve as and umbrella for Google's now quite diverse projects, with a separate CEO for each. By way of example, the announcement cites a Life Sciences group, and a group called Calico which is focused on longevity.

All stock in Google will be converted to Alphabet stock, with the same rights and number of shares.

The announcement.

takyon: The Register, The New York Times, Wired, MarketWatch.


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  • (Score: 2) by takyon on Tuesday August 11 2015, @12:05AM

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Tuesday August 11 2015, @12:05AM (#220988) Journal

    I don't think this name change is going to confuse many users, unless they roll out another service under the Alphabet umbrella that they want to be free of the Google taint. Look at Calico. There are privacy concerns with the business of health care/genome analysis/life extension, and those are going to exist no matter which tech giant is behind it.

    I will be a happy person when google closes its doors.

    I guess you're going to be a very unhappy person for the foreseeable future, because that's not happening anytime soon. Google's margins are high. It could shrink in profitability and revenues and still survive.

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  • (Score: 0) by Anonymous Coward on Tuesday August 11 2015, @12:24AM

    by Anonymous Coward on Tuesday August 11 2015, @12:24AM (#221000)

    I don't think this name change is going to confuse many users, unless they roll out another service under the Alphabet umbrella that they want to be free of the Google taint.

    That's the entire point of Alphabet - so they can have a whole bunch of connected companies that share data behind the scenes without making it obvious to joe-regular-user that they are sharing his data.

    will be a happy person when google closes its doors.

    I guess you're going to be a very unhappy person for the foreseeable future, because that's not happening anytime soon.

    The fact that they are going to be around for a while is so obvious it needed no mention. But if you are going to go all pedant on a guy, at least make sure your own post isn't even worse. He never said google's continued existence was keeping him unhappy.

    • (Score: 2) by takyon on Tuesday August 11 2015, @01:57AM

      by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Tuesday August 11 2015, @01:57AM (#221046) Journal

      He will be dead when Google closes its doors, because he won't have bought into Calico's revolutionary life extension technologies.

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      • (Score: 1, Funny) by Anonymous Coward on Tuesday August 11 2015, @03:31AM

        by Anonymous Coward on Tuesday August 11 2015, @03:31AM (#221085)

        Dead and loving it.