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Google Becomes Alphabet, Spins Off Google

posted by takyon on Monday August 10 2015, @10:35PM   Printer-friendly
from the abc-wtf dept.

FrogBlast writes:

Google is now a wholly owned subsidiary of a new company called "Alphabet", to be run by Larry Page and Sergei Brin. Sundar Pichai will be CEO of Google, which will remain focused on its core of web-related products. Alphabet will serve as and umbrella for Google's now quite diverse projects, with a separate CEO for each. By way of example, the announcement cites a Life Sciences group, and a group called Calico which is focused on longevity.

All stock in Google will be converted to Alphabet stock, with the same rights and number of shares.

The announcement.

takyon: The Register, The New York Times, Wired, MarketWatch.

Original Submission

 
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  • (Score: 2) by Non Sequor on Tuesday August 11 2015, @12:11AM

    by Non Sequor (1005) on Tuesday August 11 2015, @12:11AM (#220991) Journal

    [News broadcast two years from now]

    In business news, Google is Google again. After two years of attempting to build non-web products under the Alphabet umbrella brand, and failing to find traction outside of its existing niches, Alphabet has merged back with its Google "subsidiary" and will resume trading under the GOOG ticker symbol. No announcement has been made regarding the status of other Alphabet subsidiaries.

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  • (Score: 2) by halcyon1234 on Tuesday August 11 2015, @12:21AM

    by halcyon1234 (1082) on Tuesday August 11 2015, @12:21AM (#220998)
    Unfortunate the damage had been done. The phrase "catch the Alphabet" is forever burned into the culture's consciousness. Literacy rates plummet. The Idiocracy commences, under full control of the consumer corporations. :/
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    Original Submission [thedailywtf.com]

  • (Score: 1) by m2o2r2g2 on Wednesday August 12 2015, @01:21AM

    by m2o2r2g2 (3673) on Wednesday August 12 2015, @01:21AM (#221526)

    FYI: Alphabet will continue to use the GOOG and GOOGL ticker symbols. - (from another article I read yesterday on the topic can't be bothered finding it again).