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Google Becomes Alphabet, Spins Off Google

posted by takyon on Monday August 10 2015, @10:35PM   Printer-friendly
from the abc-wtf dept.

FrogBlast writes:

Google is now a wholly owned subsidiary of a new company called "Alphabet", to be run by Larry Page and Sergei Brin. Sundar Pichai will be CEO of Google, which will remain focused on its core of web-related products. Alphabet will serve as and umbrella for Google's now quite diverse projects, with a separate CEO for each. By way of example, the announcement cites a Life Sciences group, and a group called Calico which is focused on longevity.

All stock in Google will be converted to Alphabet stock, with the same rights and number of shares.

The announcement.

takyon: The Register, The New York Times, Wired, MarketWatch.

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  • (Score: 2, Touché) by Anonymous Coward on Tuesday August 11 2015, @12:59AM

    by Anonymous Coward on Tuesday August 11 2015, @12:59AM (#221016)

    So they're switching to "Alphabet" as a clearly trademarkable brand name?

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  • (Score: 2) by FatPhil on Tuesday August 11 2015, @07:04AM

    by FatPhil (863) <{pc-soylent} {at} {asdf.fi}> on Tuesday August 11 2015, @07:04AM (#221144) Homepage
    One big trademark lawsuit, and we'll have to say bye-bye to shaped spaghetti pieces.

    And reading will be patented.
    --
    Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves

    • (Score: 0) by Anonymous Coward on Tuesday August 11 2015, @08:49AM

      by Anonymous Coward on Tuesday August 11 2015, @08:49AM (#221179)

      Domain name: abc.xyz. I wonder what the American Broadcasting Company has to say about this.

  • (Score: 2) by DarkMorph on Tuesday August 11 2015, @09:22PM

    by DarkMorph (674) on Tuesday August 11 2015, @09:22PM (#221458)
    If you're trying to imply that trademarking "Alphabet" is not practical, it didn't seem to be a problem for Microsoft and the term "Windows", both of which are common dictionary words.