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Google Becomes Alphabet, Spins Off Google

posted by takyon on Monday August 10 2015, @10:35PM   Printer-friendly
from the abc-wtf dept.

FrogBlast writes:

Google is now a wholly owned subsidiary of a new company called "Alphabet", to be run by Larry Page and Sergei Brin. Sundar Pichai will be CEO of Google, which will remain focused on its core of web-related products. Alphabet will serve as and umbrella for Google's now quite diverse projects, with a separate CEO for each. By way of example, the announcement cites a Life Sciences group, and a group called Calico which is focused on longevity.

All stock in Google will be converted to Alphabet stock, with the same rights and number of shares.

The announcement.

takyon: The Register, The New York Times, Wired, MarketWatch.

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  • (Score: 4, Insightful) by zafiro17 on Tuesday August 11 2015, @04:22AM

    by zafiro17 (234) on Tuesday August 11 2015, @04:22AM (#221099) Homepage

    I'll go out on a limb here and posit we probably don't have a huge number of investment bankers, stock brokers, or project finance people wandering the lovely halls of SoylentNews. If we did, they would be quick to point out that whatever is happening, its impact and consequences will have more to do with financial balance sheets, ability to attract capital or isolate risk from the non-profitable stuff from the search stuff, which earns them their daily bread.

    Don't profess to understand the stuff myself, but I can guarantee this move will be understand by Wall Street types, and has nothing to do with a change in corporate mantra or to "rebrand" something they're doing. As for Google's brand name value - in response to those who say Americans mistrust Google - I am pretty sure its brand value is high and most consumers think favorably of Google and its products. Nerds and techies probably feel differently about it, but we're a minority.

    --
    Dad always thought laughter was the best medicine, which I guess is why several of us died of tuberculosis - Jack Handey
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  • (Score: 1, Informative) by Anonymous Coward on Tuesday August 11 2015, @09:10AM

    by Anonymous Coward on Tuesday August 11 2015, @09:10AM (#221183)

    Today in Deutschlandfunk (a German news radio station) they said that the main effect is that thanks to the reorganization, every division will have to show their profits/deficits separately, instead of lumping it all together, and thus masking losses in one part with profits in another. Also, it's easier to sell unprofitable parts if they are already well separated.

    • (Score: 2) by zafiro17 on Tuesday August 11 2015, @11:42AM

      by zafiro17 (234) on Tuesday August 11 2015, @11:42AM (#221214) Homepage

      The Register gets it right, I think. Not only is what you've written probably true, but also: maybe the bosses were getting bored with the day-to-day business stuff of Google. So they put the next in charge in the hot seat, responsible for running the company. Then the big two elevate themselves to a job where they get to play with toys and experiments like Glass and drones and self-driving cars and whatever else. Sounds like a good move. Life is too short to waste at work ...

      --
      Dad always thought laughter was the best medicine, which I guess is why several of us died of tuberculosis - Jack Handey