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posted by martyb on Saturday August 29 2015, @01:49PM   Printer-friendly
from the I-wonder-if-they-track-sales-of-tin-foil? dept.

http://www.cio.com/article/2977027/intel-reveals-big-datas-dirty-little-secret.html

The article is entitled "Intel reveals big data's dirty little secret" but I read it a little bit differently.

From the article: "Companies are spending billions on tools and engineering to analyse big data, though many are hampered by one little problem: they still don't know what to do with all the data they collect."

This means that, of all the egregious breaches of personal privacy that companies regularly perform (the Target-knows-you're-pregnant-when-your-parents-don't story comes to mind), they have still only scratched the surface of making sense of your information, and using it effectively. Which means that, as Big Data gets people who actually know what they're doing, the more frightening the possibilities become, which is probably only a matter of time.

How would you feel about getting a bunch of targeted spam from divorce lawyers because your wife/husband's personal details were in the big Ashley Madison data leak, before you even heard about it? What if you were the guy who got drunk and put a profile up one time after a big fight but never followed up on it? This is why I don't have a Facebook account.


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  • (Score: 1, Interesting) by Anonymous Coward on Saturday August 29 2015, @05:22PM

    by Anonymous Coward on Saturday August 29 2015, @05:22PM (#229472)

    Good for you.

    Now consider what happens when your neighbor's Amazon Echo hears that big fight, and recognizes that it came from your house and logs that data? Will you be so smug?

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  • (Score: 0) by Anonymous Coward on Saturday August 29 2015, @06:19PM

    by Anonymous Coward on Saturday August 29 2015, @06:19PM (#229500)

    Amazon Echo does that?

    • (Score: 0) by Anonymous Coward on Saturday August 29 2015, @07:20PM

      by Anonymous Coward on Saturday August 29 2015, @07:20PM (#229517)

      > Amazon Echo does that?

      All audio detected by Amazon Echo is sent to Amazon's servers for processing (just like xbox one, siri, cortana, etc), none of the voice recognition is done locally. It would be naive to think that Amazon (or any of the others) aren't picking through that data stream for anything they can possibly find. Maybe not today because it's 1st gen tech and they haven't put it all together yet, but we all know that when it comes to automated analysis the corporate mindset is so preoccupied with whether or not they can do it that they never stop to consider if they should do it.

      • (Score: 0) by Anonymous Coward on Tuesday September 01 2015, @12:36AM

        by Anonymous Coward on Tuesday September 01 2015, @12:36AM (#230551)

        So, yeah, just like I thought.

        No.

  • (Score: 1) by isj on Sunday August 30 2015, @03:37PM

    by isj (5249) on Sunday August 30 2015, @03:37PM (#229861) Homepage

    Yes, I will still be smug when the neighbour and/or Amazon get convicted for illegal recording.
    Where I live it is illegal to record conversations from non-public places where you are not a participant. Can get you up to 6 months jail.

    • (Score: 0) by Anonymous Coward on Monday August 31 2015, @12:31AM

      by Anonymous Coward on Monday August 31 2015, @12:31AM (#229996)

      > Where I live it is illegal to record conversations from non-public places where you are not a participant.

      Bullshit. Seriously, you are fucking delusional.
      There is absolutely no law where you live that says you can't record any sounds that enter your own home.

      Go ahead, prove me wrong. You can't because all you have is the smugness of ignorance.

      • (Score: 1) by isj on Monday August 31 2015, @07:25AM

        by isj (5249) on Monday August 31 2015, @07:25AM (#230058) Homepage

        >
        > There is absolutely no law where you live that says you can't record any sounds that enter your own home.

        Straffeloven ยง263 styk 3

        >
        > Go ahead, prove me wrong. You can't because all you have is the smugness of ignorance.

        I think we know who the ignorant is. Or perhaps you are just a contrarian or a troll?