Seven big-name Internet companies today announced formation of the Alliance for Open Media – an open-source project that will develop next-generation media formats, codecs and technologies in the public interest. The Alliance's founding members are Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix.
Reportedly, the group plans to publish its code under the Apache 2.0 license and it will operate under W3C patent rules, meaning the members will waive royalties from the codec implementations and their patents on the codec itself.
(Score: 2) by frojack on Tuesday September 01 2015, @10:12PM
Cisco and AMD can add a lot to a codec, by handling some of the work in GPUs, or programmed gate arrays.
You want them involved.
Cisco also has been big in teleconferencing, so, yes, they are a media company.
The question you should be asking is where is AMD and Nvidia?
No, you are mistaken. I've always had this sig.