| Title | Twitter Gives Analytics Access to Everyone | |
| Date | Friday August 29 2014, @04:43AM | |
| Author | azrael | |
| Topic | ||
| from the watching-you-wherever-you-go dept. | ||
El Reg reports that Twitter is giving all users access to its analytics platform. Until now stats had only been made available to advertisers and verified accounts in a limited rollout, which started in July.
The dashboard allows users to view impressions on tweets over the course of 28 day spans and compare impressions on individual tweets with those in the past. Users can also view and rank tweets based on number of engagements and engagement rate (the number of impressions that result in a retweet, reply, follow or favorite).
Other options include the ability to analyze follower activity and keep track of how a user's promoted tweets are faring. The dashboard also tracks replies and click rates for links in tweets. All of the dashboard data can be exported for spreadsheet use.
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