| Title | Twitter User Base Growth Slows, Surpassed by Pinterest and Instagram | |
| Date | Sunday April 19 2015, @06:38AM | |
| Author | martyb | |
| Topic | ||
| from the Twits-Twitter-for-(t)What? dept. | ||
Twitter, the haiku-based platform beloved of the punditocracy and journalists(?), is in trouble:
According to Pew, only 23 percent of Americans over the age of 18 use Twitter. Facebook, on the other hand, is used by 71 percent of American adults. These stats by themselves don't necessarily spell disaster for the social network. Facebook has always dwarfed Twitter in size and, moreover, the platforms are fundamentally different — tweeted content reaches far beyond Twitter's digital properties to travel all over the media landscape, from other websites and apps to national television broadcasts.
What's perhaps more troubling, however, is that only 36 percent of those Twitter users visit the site daily, compared to Facebook which is visited daily by 70 percent of its users. What's worse, that number went down a full ten points from 46 percent between 2013 and 2014. Statistics like these run counter to the narrative pushed by many of the platform's defenders — and Twitter itself — that while it has far fewer users than Facebook these users experience Twitter on a deeper, more engaged level. In fact, that's the entire argument in support of Twitter's ad revenue prospects versus other more popular networks — because, frankly, its user growth has been abysmal. Last quarter Twitter added a mere 4 million users to bring its total to 288 million, which has allowed both Instagram and Pinterest — two platforms that as recently as 2012 had fewer users — to surpass it.
Me, I'm really looking forward to picking up a new Aeron chair and foosball table on the cheap at the impending Twitter HQ fire sale in NYC.
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printed from SoylentNews, Twitter User Base Growth Slows, Surpassed by Pinterest and Instagram on 2024-04-25 09:12:49