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Title    MillerCoors Files a Lawsuit Against Anheuser-Busch InBev for Corn Syrup Ad
Date    Friday March 22 2019, @04:53AM
Author    martyb
Topic   
from the I-sense-trouble-brewing dept.
https://soylentnews.org/article.pl?sid=19/03/22/039234

takyon writes:

MillerCoors sues Anheuser-Busch over controversial Bud Light Super Bowl ad

MillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival's Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.

The company is seeking an injunction to stop Bud Light from continuing the ad campaign. MillerCoors is also asking for a trial by jury and for the defendant to pay its legal fees. The St. Louis Post-Dispatch first reported and posted the lawsuit, which was filed in a Wisconsin federal court.

The lawsuit is the latest retaliation from the U.S. subsidiary of Molson Coors Brewing for the Bud Light campaign that shamed Miller Lite and Coors Light for using corn syrup. Backlash from both the targeted brewer and corn industry growers followed. After the ad aired, MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process.

[I think this is the advertisement. --Ed.

Also at Bloomberg, The Hill, AdAge, and WISN.

Related: Why WalMart Ice Cream Doesn't Melt
Playing Small is Okay, Says Judge in "Craft Beer" Case
AB InBev-SAB Miller Deal Approved by Shareholders


Original Submission

Links

  1. "takyon" - https://soylentnews.org/~takyon/
  2. "MillerCoors sues Anheuser-Busch over controversial Bud Light Super Bowl ad" - https://www.cnbc.com/2019/03/21/millercoors-sues-anheuser-busch-for-its-bud-light-super-bowl-ad.html
  3. "St. Louis Post-Dispatch first reported and posted the lawsuit" - https://www.stltoday.com/business/local/beer-war-escalates-millercoors-sues-anheuser-busch-over-super-bowl/article_7fcd7f63-47d6-5085-a1d4-9f0f3b1801b9.html
  4. "advertisement" - https://www.youtube.com/watch?v=LkHvj_KEHBk
  5. "Bloomberg" - https://www.bloomberg.com/news/articles/2019-03-21/millercoors-takes-beer-battle-with-anheuser-busch-to-court
  6. "The Hill" - https://thehill.com/policy/finance/435164-millercoors-files-lawsuit-against-anheuser-busch-over-super-bowl-ads
  7. "AdAge" - https://adage.com/article/cmo-strategy/millercoors-sues-anheuser-busch-corn-syrup-campaign/317080/
  8. "WISN" - https://www.wisn.com/article/millercoors-files-lawsuit-against-anheuser-busch-over-corn-syrup-ad/26899027
  9. "Why WalMart Ice Cream Doesn't Melt" - https://soylentnews.org/article.pl?sid=14/07/30/149232
  10. "Playing Small is Okay, Says Judge in "Craft Beer" Case" - https://soylentnews.org/article.pl?sid=15/10/27/2210206
  11. "AB InBev-SAB Miller Deal Approved by Shareholders" - https://soylentnews.org/article.pl?sid=16/09/28/1745252
  12. "Original Submission" - https://soylentnews.org/submit.pl?op=viewsub&subid=32533

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