The New York Times has an article [nytimes.com] about Atari's Flashback video game console:
This month, I bought a retro Atari gaming console for $39.99 at a Bed Bath & Beyond in suburban New Jersey. It was a few feet from a set of Calphalon pots and pans and a display of oven mitts 11 rows deep. So that tells you something about the intended audience.
[...]
Somehow, Atari never dies. The console, known as the Flashback, was one of the best-selling items in early November at Dollar General, one of the nation's largest chains. Considering that Atari is down to a mere 18 employees, perhaps no company is squeezing more nostalgia out of an old product this holiday shopping season.