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Farewell, unpaid blogger: HuffPost drops free contributor platform that drove its growth

Accepted submission by Fnord666 at 2018-01-19 22:12:52
Techonomics

HuffPost in the US today announced that it is sunsetting its contributors platform — also known as its unpaid blogger platform.

The news was broken by HuffPost itself (which, like TechCrunch, is part of Oath, owned by gigantic carrier Verizon), which directly tied the move to the changing tides (not Tide Pods, although I personally think there is a connection) in the world of news media and how technology is used to distribute it.

"Now, there are many places where people can share and exchange ideas," HuffPost editor in chief Lydia Polgreen writes in a post on the site.

"Perhaps a few too many: One of the biggest challenges we all face, in an era where everyone has a platform, is figuring out whom to listen to. Open platforms that once seemed radically democratizing now threaten, with the tsunami of false information we all face daily, to undermine democracy. When everyone has a megaphone, no one can be heard. Our hope is that by listening carefully through all the noise, we can find the voices that need to be heard and elevate them for all of you."

[...] I'll be interested to see if HuffPost's move signals more of these unpaid blogger platforms (ahem, Forbes) changing tack, and just as significantly whether these sites can find the magic formula to replace it in their revenue streams if and when they do.

Source: TechCrunch [techcrunch.com]


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