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Netflix’s Biggest Competition Isn’t Sleep — It’s YouTube

Accepted submission by Phoenix666 at 2018-12-14 18:43:24
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VentureBeat [venturebeat.com]:

Each day in India’s capital, New Delhi, hundreds of thousands of people take a quiet subway across the crowded suburbs to reach their work. The relative calm is interrupted every few minutes as the train reaches a station and an ever-growing population jostles to find a seat. Seconds later, everyone returns their attention to their smartphone screen, resuming the comedy sketch they were watching on YouTube.

More than 7,500 miles away, executives at Netflix are scrambling for new strategies to court this audience. Earlier this year, CEO Reed Hastings, who has identified sleep as the biggest competition to his service on multiple occasions, wondered out loud if the next 100 million Netflix subscribers are in India.

They probably are, but YouTube, not sleep, has already claimed them.

The story posits that YouTube is overtaking Netflix because it is more mobile-friendly.


Original Submission