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takyon [soylentnews.org] writes:

MillerCoors sues Anheuser-Busch over controversial Bud Light Super Bowl ad [cnbc.com]

MillerCoors filed a lawsuit Thursday against Anheuser-Busch InBev, claiming that its rival's Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.

The company is seeking an injunction to stop Bud Light from continuing the ad campaign. MillerCoors is also asking for a trial by jury and for the defendant to pay its legal fees. The St. Louis Post-Dispatch first reported and posted the lawsuit [stltoday.com], which was filed in a Wisconsin federal court.

The lawsuit is the latest retaliation from the U.S. subsidiary of Molson Coors Brewing for the Bud Light campaign that shamed Miller Lite and Coors Light for using corn syrup. Backlash from both the targeted brewer and corn industry growers followed. After the ad aired, MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process.

Also at Bloomberg [bloomberg.com], The Hill [thehill.com], AdAge [adage.com], and WISN [wisn.com].

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