The IAB's Internet Advertising Revenue Report is compiled directly from information supplied by companies selling advertising online. All-inclusive, the report includes data reflecting online advertising revenues from Web sites, commercial online services, Email providers, as well as other companies selling online advertising.
IAB's press release highlights include:
- For the third year in a row, mobile achieved triple-digit growth year-over-year, accounting for 17 percent of 2013 revenues, up from 9 percent of revenues in 2012.
- Digital video brought in $2.8 billion in full year 2013, up 19 percent over 2012.
- Search revenues totaled $18.4 billion in 2013, up 9 percent from 2012.
- Display-related advertising revenues in 2013 totaled $12.8 billion or 30 percent of the year's revenues, a rise of 7 percent over 2012.
- Retail advertisers continue to represent the largest category of internet ad spending, responsible for 21 percent in 2013, followed by financial services and closely trailed by automotive which account for 13 and 12 percent of the year's revenues respectively.
"Our survey confirms that we are fully in transition to the post-desktop era"' said David Silverman, Partner, PwC U.S. "Triple digit advertising revenue growth from mobile devices contrasted the more tepid 8 percent growth from traditional computer screens. This is simply a reflection of the change in how and where consumers are viewing their information on the go!"
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Internet Ad Revenue Surpasses Broadcast Television
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(Score: 3, Interesting) by The Mighty Buzzard on Saturday April 12 2014, @05:42AM
Using the same numbers you could also say that were it not for everyone buying 2-3 mobile devices over the past few years and saving their asses, they would not be a growth industry and a whole lot of advertisers who have over-leveraged themselves would be selling out or just flat closing up shop. Lucky break there eh, guys? You might want to think about buying some of that debt back while the mobile ad revenue is still rolling in so quickly.
My rights don't end where your fear begins.
(Score: 2, Insightful) by naff89 on Saturday April 12 2014, @07:44AM
"Triple digit advertising revenue growth from mobile devices contrasted the more tepid 8 percent growth from traditional computer screens."
https://xkcd.com/1102/ [xkcd.com]
(Score: -1, Offtopic) by Anonymous Coward on Saturday April 12 2014, @08:24AM
test post via onion
(Score: -1, Offtopic) by Anonymous Coward on Saturday April 12 2014, @08:36AM
This does not always work. More than half the time error: Invalid Form Key.
(Score: 3, Interesting) by NowhereMan on Saturday April 12 2014, @07:45AM
Isn't this skewed toward the a younger age group? The older you get you are going to spend less and less time viewing everything on your phone. As people have more money, move out on their own, get in relationships and spend more time at home they are likely to have a computer sitting ten feet away are they really going to sit on the couch and use their phone to surf the net? As young people get phones they will enter the first group and as they get older I think they will migrate to the second group over time.
Over all though isn't this the outcome we would expect? The interactive nature of online activities makes it easy to act on advertising immediately as opposed to broadcast tv where you would have to engage the advertisers through the internet anyway or leave the house and go to a store. So at some point it seems obvious that companies will spend more money on online advertising.
(Score: 2) by isostatic on Saturday April 12 2014, @10:33AM
I'm a 30 something with a wife and kid. We have 5 computers in the house, a good ios smartphone, a crap android smartphone, and 2 ipads
We both work a lot from home, and use computers for that, but for general surfing, the weekly shop, etc, using a tablet is far more convenient.
Using a phone wins too, when I do go into the office, I'll use the phone at the gate, when boarding, and on the plane.
Laptops are for working.
(Score: 1, Interesting) by Anonymous Coward on Saturday April 12 2014, @12:51PM
I have to wonder how much of that correlates to more sales. Of if it's just a matter of selling peoples "personal" profile information.
For me I don't see how that many people are actually buying things from those ads. For the most part, I would think they're ignored. At least for me they are and I know they are by my adult kids.
(Score: 1, Interesting) by Anonymous Coward on Saturday April 12 2014, @02:15PM
Ads are not always intended to sell things. Sometimes, they are about brand recognition and reinforcement. Other times they can simply count impressions and click throughs to gauge interest or mine an audience.
(Score: 3, Informative) by Dunbal on Saturday April 12 2014, @03:45PM
"Ads are not always intended to sell things. Sometimes, they are about brand recognition and reinforcement."
OMG, talk about not seeing the wood for the trees. Brand recognition and reinforcement is - TO SELL THINGS. I hope you like wasting your money. "I just want to be famous, I don't care if you buy me or not". This last statement brought to you by my wife, a market research account director for the largest consumer company in the world. Stay in school, kid.
(Score: 0) by Anonymous Coward on Saturday April 12 2014, @04:13PM
Sorry, I should have been more specific. I meant not all ads lead directly to a shopping cart. Yes, captain obvious, ultimately they are all intended to sell things.
(Score: 2) by geb on Saturday April 12 2014, @05:12PM
A vote is not a sale, so political advertising is an obvious counterexample. You could consider most political advertising to be a form of brand raising. Less common, but still advertising, would be public safety messages and similar awareness campaigns. A good example would be the ad campaign that convinced the world that putting on your seatbelt in a car was a good idea. There was no sales motive there either.
(Score: 3, Insightful) by Dunbal on Saturday April 12 2014, @09:49PM
On the contrary, a campaign contribution is a sale :)
(Score: 2) by Tork on Saturday April 12 2014, @08:17PM
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