from the value-added-economics dept.
Business Insider reports that prior to the season, Microsoft and the NFL struck a 5-year, $400 million deal with one of the major components being that the Microsoft Surface would become "the official tablet of the NFL" with coaches and players using the Surface on the sidelines during games. But the campaign is off to a rocky start when during week one of the season at least two television announcers mistakenly referred to the tablets as iPads giving Apple some unexpected exposure. As the camera focused in on the sideline during Sunday’s matchup between the Saints and the Falcons, the commentators mentioned that Drew Bress wasn’t “watching movies on his iPad.” Instead, he was studying the Falcons’ defense on his “iPad-like tool.” The people in the booth seem to know that a deal has taken to place to get tablets on the sidelines, but it’s clear they weren’t briefed on the actual name of the device in question. Adding to the confusion, the tablets have been covered in enormous, protective cases to ensure they aren’t broken while dozens of 300 pound linemen stomp on and off the field. Microsoft may be understandably peeved about this after committing to spend $400 million on an exclusive advertising and equipment deal with the NFL, but then the networks that cover the games aren't under the league's control.
Bill Belichick is sticking to his old fashioned ways on one technological front. After the image of the New England Patriots coach slamming a Microsoft Surface tablet on the sidelines in a Week 4 game against the Buffalo Bills went viral, Belichick explained Tuesday why he is fed up with the product. "As you probably noticed, I'm done with the tablets," Belichick said. "They're just too undependable for me. I'm going to stick with pictures, which several of our other coaches do, as well, because there just isn't enough consistency in the performance of the tablets. I just can't take it anymore."
The normally reserved Belichick, who previously has expressed his frustration with tablets, explained his stance for more than five minutes, harping on the unreliable nature of technology. [https://twitter.com/ZackCoxNESN/status/788411998006603776/photo/1]
Microsoft has responded:
"We respect Coach Belichick's decision, but stand behind the reliability of Surface," the statement read. "We continue to receive positive feedback on having Surface devices on the sidelines from coaches, players and team personnel across the league. In the instances where sideline issues are reported in NFL games, we work closely with the NFL to quickly address and resolve."
Microsoft has Lost $1.73B on the Surface Since its Debut in 2012 (August 8, 2014)
MS Pays NFL $400M To Use Surface, Announcers Call Them iPads
Surface Pros Lose Wireless Connectivity in NFL Championship Game