from the gateway-to-the-stomach dept.
Allison Griswold reports at Slate that Pizza Hut wants to help you order your food subconsciously with a new product that is being tested at 300 locations across the UK that uses eye-tracking technology to allow diners to order within seconds using only their eyes. The digital menu shows diners a canvas of 20 toppings and builds their pizza based on which toppings they look at longest. To try again, a diner can glance at a "restart" button. "Finally the indecisive orderer and the prolonged menu peruser can cut time and always get it right," a Pizza Hut spokesperson said in a statement, "so that the focus of dining can be on the most important part - the enjoyment of eating!" According to news release from Tobii Technology, the Subconscious Menu can determine which ingredients your mind and eyes have been looking at longest in exactly 2.5 seconds. The menu then uses a powerful mathematical algorithm to identify, from 4896 possible ingredient combinations, the customer’s perfect pizza. "Tests on the Subconscious Menu have been incredibly positive with 98% of people, recommended a pizza with ingredients they love."