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posted by janrinok on Friday March 06 2015, @04:57PM   Printer-friendly
from the playing-dirty dept.

SemiAccurate has an interesting analysis of the persistent rumours around the Qualcomm Snapdragon 810.

You might recall a story that has been floating since early December about the then upcoming Qualcomm Snapdragon 810 SoC. The narrative essentially started off along the lines that the 810 has overheating problems and with each passing iteration had more details and occasionally a new angle thrown in. SemiAccurate has been hunting down sources, leads, and hard data on the potential problem for far too long. What did we find at the bottom of this rabbit hole? Not what we expected.

The TLDR version: SemiAccurate thinks that Samsung are in trouble, and they know it:

The thoroughness of the FUD and smear campaigns strongly intone that Samsung is going to take a pounding during the next product cycle and that they know it too. If they had a winning product, they wouldn’t have gone to the extraordinary lengths they did to attack LG and the ODMs via the proxy of Qualcomm.

While SemiAccurate has to tip their hat to Samsung for the complexity and thoroughness of this campaign, everyone else should see it as a big red warning sign for the phone market. The times they are a’changin and the future is still up for grabs. About the only thing you can say for certain is that the 810 was an innocent bystander in this war, go buy one for yourself and see.

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  • (Score: 3, Insightful) by Anonymous Coward on Friday March 06 2015, @06:32PM

    by Anonymous Coward on Friday March 06 2015, @06:32PM (#153887)
    In general...

    Samsung has had higher clock rates and more ram than apple for a while. Maybe if they would improve the software this cycle they could sell that while revamping the hardware. Rebuilding season?

    Of course improving software would be a trick. A really good start would be eliminating bloatware and making it all optional installs. Then just fix any android bugs.

    Not meaning to start a flame war but maybe a partially good idea. Not that a large electronics group would listen to us anyway.
  • (Score: 0) by Anonymous Coward on Friday March 06 2015, @07:16PM

    by Anonymous Coward on Friday March 06 2015, @07:16PM (#153903)

    The 'rumours' are highly overblown

    • (Score: 4, Insightful) by bob_super on Friday March 06 2015, @07:22PM

      by bob_super (1357) on Friday March 06 2015, @07:22PM (#153906)

      Rumours are like spam: The return on investment is Too Damn High.

  • (Score: 2) by takyon on Saturday March 07 2015, @12:19AM

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Saturday March 07 2015, @12:19AM (#154007) Journal

    Samsung wants to sell their Exynos chips. For low-end chips, they will replace Qualcomm with MediaTek.

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  • (Score: 3, Touché) by mtrycz on Saturday March 07 2015, @10:11AM

    by mtrycz (60) on Saturday March 07 2015, @10:11AM (#154086)

    I don't want to say that this is uninteresting or anything, but the basic *revelance* of this news is, well, what it is.

    I can't stand how much people get vocal and even aggresive for their gadgets. But that's what they are: gadgets, and it's not really that important. Thay are already *too* powerful for their intended use. There's just too many important things around to keep up with this. Those people just won't accept that they're subject to very elaborate (and very profitable) marketing.

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