from the why-we-can't-have-nice-things dept.
Jonathon Mahler writes in the NYT that in much the same way that Facebook swept through the dorm rooms of America’s college students a decade ago, the social app Yik Yak, which shows anonymous messages from users within a 1.5-mile radius is now taking college campuses by storm. "Think of it as a virtual community bulletin board — or maybe a virtual bathroom wall at the student union," writes Mahler. "It has become the go-to social feed for college students across the country to commiserate about finals, to find a party or to crack a joke about a rival school." And while much of the chatter is harmless, some of it is not. “Yik Yak is the Wild West of anonymous social apps,” says Danielle Keats Citron. “It is being increasingly used by young people in a really intimidating and destructive way.” Since the app’s introduction a little more than a year ago, Yik Yak has been used to issue threats of mass violence on more than a dozen college campuses, including the University of North Carolina, Michigan State University and Penn State. Racist, homophobic and misogynist “yaks” have generated controversy at many more, among them Clemson, Emory, Colgate and the University of Texas. At Kenyon College, a “yakker” proposed a gang rape at the school’s women’s center.
Sarahah, the anonymous messaging app founded in Saudi Arabia that became an unexpected viral sensation with teens, clocking up over 300 million registered users before getting banned by Apple and Google over bullying, is making a return to the App Store — but not as you might think.
The startup has launched a new, free iOS app called Enoff (pronounced "enough") aimed at organizations, tapping into the wave of employee activism and speaking out about unfair practices to provide a way for people in a team to give anonymous, one-way feedback to bosses and human resources reps. An Android version of Enoff is coming "very soon," according to CEO and founder Zain al-Alabdin Tawfiq.
Available also on the web, the aim is to provide a way to give feedback in cases of harassment, corruption and other tricky workplace situations where employees might fear repercussions for speaking out.
Easy way to monetize app: allow bosses to pay to unmask users.
Also at Wired.
Related: Anonymous Social App Raises Controversy on College Campuses
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