from the can-we-get-this-on-all-the-pages dept.
Lily Hay Newman reports that when big news stories evolve into tragedies and people are flocking to read the latest bulletins online, many major newspapers have measures in place so there isn't a dancing Geico newt competing with dire news. The NYT confirmed that the site has a manual switch that can put individual articles in "sensitivity" mode. The settings seem to be either standard, "noads," or finally "tragedy," depending on the content of the story.
In the case of Germanwings Flight 4U 9525, the Times eventually upgraded to tragedy. "It’s interesting in part because it’s almost an acknowledgement that ads are invasive and uncomfortable," says Parker Higgins referring to the meta tag: meta property="ad_sensitivity" content="noads". "There are no Google results for the tag, so it looks like it hasn’t been documented," says Parker, "but it seems like a pretty low-tech way to keep possibly insensitive ads off a very sensitive story—an admirable effort." After all, the Internet is filled with lists of unfortunate ad placements, and the worst ones are probably upbeat ads intruding on solemn moments. "In these types of tragedy cases, it’s an editorial decision that we make," says a spokeswoman for CNN Digital.