from the YOU-are-the-product dept.
Windows 10 is now serving Edge advertisements to anyone that does not have it as the default browser.
These ads appear over the Edge icon in the Windows 10 taskbar, even when Edge is not open. They do appear only when Edge is not the default system browser but that covers the majority of Windows 10 systems.
Since it advertises Microsoft Edge and Microsoft Rewards, it is possible that the campaign is reserved to the United States. The reason for this is simple: Microsoft Rewards are only available in the US right now.
This is not the only ad that promotes Microsoft Edge that users may see however. Microsoft is pushing ads in the Action Center as well stating that Chrome is draining battery fast and that switching to Edge would better the situation.
Both ads have some use for users and try to promote a feature of Microsoft Edge or Microsoft that may be beneficial to users.
One could argue that this is a good thing, and it probably would not get such a bad reception if Microsoft would provide clear and concise options to turn of[f] these after they appear once.
The main issue that many Windows 10 users may have with these ads is however that is seems impossible to get rid of those advertisements once and for all.
Microsoft really wants Windows 10 users to use Cortana and Edge.