from the unicorn-cannibalism dept.
According to a Monday report in Bloomberg Businessweek, Square has acquired the "five- to ten-person" engineering team of Yik Yak for $3 million. That leaves just a handful of employees at the Atlanta-based social networking startup. In December 2016, the company already fired 30 of its 50 employees.
Since late last year, Yik Yak has largely gone silent. Its Twitter account hasn't posted since January 4, and its corporate blog has not posted since a month before that. According to Bloomberg, Square has not acquired any other companies since it bought the food delivery startup Caviar in 2014. (Square was founded as a mobile payment company in 2009 by Jack Dorsey, who also founded Twitter.)
Sounds like bad news for Yik Yak, good news for Yik Yak's engineers.
Sarahah, the anonymous messaging app founded in Saudi Arabia that became an unexpected viral sensation with teens, clocking up over 300 million registered users before getting banned by Apple and Google over bullying, is making a return to the App Store — but not as you might think.
The startup has launched a new, free iOS app called Enoff (pronounced "enough") aimed at organizations, tapping into the wave of employee activism and speaking out about unfair practices to provide a way for people in a team to give anonymous, one-way feedback to bosses and human resources reps. An Android version of Enoff is coming "very soon," according to CEO and founder Zain al-Alabdin Tawfiq.
Available also on the web, the aim is to provide a way to give feedback in cases of harassment, corruption and other tricky workplace situations where employees might fear repercussions for speaking out.
Easy way to monetize app: allow bosses to pay to unmask users.
Also at Wired.
Related: Anonymous Social App Raises Controversy on College Campuses
Square Hires Yik Yak's Engineers, Leaving Fewer Than 10 Employees Behind
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