from the just-pining-for-the-fjords dept.
Facebook has cut the price of the Oculus Rift for the second time this year. It debuted at $800, was cut to $600 in March, and is now $400. Is there real trouble in the virtual reality market, or is it just a normal price correction now that early adopters have been served?
It means that the Rift now costs less than the package offered by its cheapest rival, Sony, whose PlayStation VR currently totals $460 including headset and controllers.
Even so, it's not clear that it will be enough to lure people into buying a Rift. A year ago, our own Rachel Metz predicted that the Rift would struggle against Sony's offering because the former requires a powerful (and expensive) gaming computer to run, while the latter needs just a $350 PlayStation 4 game console.
Jason Rubin, vice president for content at Oculus, tells Reuters that the reduction isn't a sign of weak product sales, but rather a decision to give the headset more mass market appeal now that more games are available. Don't believe it: this is the latest in a string of bad news for the firm, which has also shut down its nascent film studio, shuttered in-store demo stations of its hardware, and stumped up $250 million as part of a painful intellectual property lawsuit in the last six months.
Here's a February story about the Oculus demo stations at Best Buy stores being shut down.
Mark Zuckerberg's first courtroom testimony hasn't gone over so well. A jury has awarded ZeniMax Media Inc. $500 million in damages in the Oculus Rift case:
The virtual reality headset maker that Facebook Inc. bought in 2014 for $2 billion used stolen technology, a jury said in awarding $500 million damages to ZeniMax Media Inc.
Jurors in Dallas federal court on Wednesday sided with ZeniMax in its trade-secrets case over the Oculus Rift, the device that has put the social media giant at the forefront of the virtual reality boom. The verdict is a rebuke of Facebook Chief Executive Officer Mark Zuckerberg, who isn't a defendant but who told jurors in his first-ever courtroom testimony that it was important for him to be there because the claims by ZeniMax Media Inc. were "false."
The case is ZeniMax Media Inc. v. Oculus VR Inc., 3:14-cv-01849, U.S. District Court, Northern District of Texas (Dallas). Not to be confused with the Eastern District of Texas. From a 2013 article in Dallas News:
Judges in the Northern District, which includes Dallas and Fort Worth, saw an 18 percent increase in patent cases filed. And legal experts expect that number will significantly increase in 2013 now that three judges in Dallas have committed to focusing more of their time and expertise on intellectual property disputes.
Also at The Verge.
Google is partnering with HTC and Lenovo to produce standalone (no smartphone or tether) virtual reality headsets. The headsets could cost around $500-$700, comparable to the Oculus Rift or HTC Vive. As they will have less computational/graphics power than flagship smartphones or desktops, Google has developed a rendering system that they claim can compensate by decreasing the amount of polygons needed to render a scene (related video):
Meanwhile, a rendering system called Seurat — named after the pointillist painter Georges Seurat — is supposed to offer image quality that rivals what you'd get on a high-end PC. Andrey Doronichev, Google's director of product management, describes Seurat as "computational magic." It takes a rendered three-dimensional scene and samples shots of it from many different angles. As seen [here], Seurat uses these images to assemble a facade that drastically reduces the number of polygons the headset needs to render, without a visible loss of quality.
Google can also use the same Daydream user interface it's been fine-tuning for the past year on phones. A software update codenamed Euphrates will add the features you need for devices that users can't just pop apart and use as a phone, like a full-featured web browser and a dashboard for accessing settings and other non-VR parts of Android.
To make VR more transporting, and AR more convincing and useful, everything behind these experiences must improve: displays, optics, tracking, input, GPUs, sensors, and more. As one benchmark, to achieve "retina" resolution in VR — that is, to give a person 20/20 vision across their full field of view — we'll need roughly 30 times more pixels than we have in today's displays. To make more refined forms of AR possible, smartphones will need more advanced sensing capabilities. Our devices will need to understand motion, space, and very precise location. We'll need precision not in meters, but in centimeters or even millimeters.
Both the Rift and Vive have 2160×1200 displays. Roughly 30 times more pixels would mean a resolution of around 11880×6600, or 16704×4698 (32:9 aspect ratio).
Bloomberg reports that Oculus (Facebook) will unveil a standalone VR headset that does not require a tether or smartphone:
Facebook Inc. is taking another stab at turning its Oculus Rift virtual reality headset into a mass-market phenomenon. Later this year, the company plans to unveil a cheaper, wireless device that the company is betting will popularize VR the way Apple did the smartphone.
Currently VR hardware comes in two flavors: cheap headsets that turn smartphones into virtual reality players (like Samsung's $130 Gear VR) and high-end gaming rigs (like Facebook's $400 Oculus Rift) that hook up to $1,000-plus desktop computers. Facebook's new headset is designed to bridge the gap -- a device that will sell for as little as $200 and need not be tethered to a PC or phone, according to people familiar with its development. It will ship next year and represent an entirely new category.
Like current Oculus products, the new headset will be geared toward immersive gaming, watching video and social networking, said the people who asked not to be named to discuss a private matter. Code-named "Pacific," the device resembles a more compact version of the Rift and will be lighter than Samsung's Gear VR headset, one of the people said. The device's design and features aren't finalized and could still change, but the idea is that someone will be able to pull the headset out of their bag and watch movies on a flight just the way you can now with a phone or tablet.
Even $400 is not low enough.
Facebook is attempting to make virtual reality a mainstream product, and hopes to reach one billion VR users "one day":
In its continued effort to take virtual reality mainstream, Facebook has announced Oculus Go - a standalone headset that will be released in 2018. Mark Zuckerberg said the device, priced at $199, would be the "most accessible VR experience ever".
Sales of the company's VR hardware have been slow since launching the first Oculus Rift headset in March 2016. "If VR doesn't go mass market at this price point, I think we can conclude that it never will," said John Delaney, an analyst with IDC. Facebook's previous budget VR product, Gear VR, is $129, but requires a high-end Samsung smartphone in order to work. Speaking at Facebook's yearly virtual reality developers conference in San Jose, Mr Zuckerberg acknowledged the slow adoption of the technology to date. But he said his company's goal was that one day, it would get one billion people into VR.
Oculus Go is not being sold anytime soon, and the Oculus blog warns that "Oculus Go is not, and may not be, offered for sale or lease, or sold or leased, until [FCC] authorization is obtained". Facebook says that the devices will be sent to developers within the next 12 months. Specs and battery details are also unknown (maybe they need to use one of these for you to feel safe strapping it to your head).
Previously: Google Partnering With HTC and Lenovo for Standalone VR Headsets
Virtual Reality Audiences Stare Straight Ahead 75% of the Time
Google Bisects VR
Facebook/Oculus Reportedly Working on $200 Standalone VR Headset
Five years after its $2 billion purchase of Oculus, Facebook is still pushing forward in its efforts to bring virtual reality to a mainstream audience. But one of the company's six co-founders now doubts Oculus will ever break through.
Jack McCauley told CNBC he doesn't think there's a real market for VR gaming. With Facebook positioning its Oculus devices primarily as gaming machines, McCauley doesn't believe there's much of a market for the device. "If we were gonna sell, we would've sold," McCauley said in a phone interview on Wednesday.
[...] The $199 Oculus Go has sold a little more than 2 million units since its release in May 2018, according to estimates provided by market research firm SuperData, a Nielsen company. The Oculus Quest, which was released this May, has sold nearly 1.1 million units while the Oculus Rift has sold 547,000 units since the start of 2018, according to SuperData.
[...] Since leaving in November 2015, McCauley has enjoyed a semi-retired life. He's an innovator in residence at Berkeley's Jacobs Institute of Design Innovation and he continues to build all sorts of devices, such as a gun capable of shooting down drones, at his own research and development facility.
The cheaper, standalone headsets are selling more units. Add foveated rendering and other enhancements at the lower price points (rather than $1,599 like the Vive Pro Eye), and the experience could become much better.
Related: Oculus Rift: Dead in the Water?
HTC: Death of VR Greatly Exaggerated
As Sales Slide, Virtual Reality Fans Look to a Bright, Untethered Future
Virtual Reality Feels Like a Dream Gathering Dust
VR Gets Reality Check with Significant Decline in Investment
Creepy Messages Will be Found in Facebook's Oculus Touch VR Controllers