from the don't-make-them-100-pages-long dept.
The key to turning privacy notices into something useful for consumers is to rethink their purpose. A company's policy might show compliance with the regulations the firm is bound to follow, but remains impenetrable to a regular reader.
The first principle is to break up the documents into smaller chunks and deliver them at times that are appropriate for users. Right now, a single multi-page policy might have many sections and paragraphs, each relevant to different services and activities. Yet people who are just casually browsing a website need only a little bit of information about how the site handles their IP addresses, if what they look at is shared with advertisers and if they can opt out of interest-based ads. Those people doesn't[sic] need to know about many other things listed in all-encompassing policies, like the rules associated with subscribing to the site's email newsletter, nor how the site handles personal or financial information belonging to people who make purchases or donations on the site.
When a person does decide to sign up for email updates or pay for a service through the site, then an additional short privacy notice could tell her the additional information she needs to know. These shorter documents should also offer users meaningful choices about what they want a company to do – or not do – with their data. For instance, a new subscriber might be allowed to choose whether the company can share his email address or other contact information with outside marketing companies by clicking a check box.