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posted by Fnord666 on Wednesday January 03 2018, @12:16AM   Printer-friendly
from the all-the-cryptosporidium-you-can-drink dept.

At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock. But one recent evening, there was a glittering rack of it: glass orbs containing 2.5 gallons of what is billed as “raw water” — unfiltered, untreated, unsterilized spring water, $36.99 each and $14.99 per refill, bottled and marketed by a small company called Live Water.

“It has a vaguely mild sweetness, a nice smooth mouth feel, nothing that overwhelms the flavor profile,” said Kevin Freeman, a shift manager at the store. “Bottled water’s controversial. We’ve curtailed our water selection. But this is totally outside that whole realm.”

Here on the West Coast and in other pockets around the country, many people are looking to get off the water grid.

[...] Raw water is such a nascent business that there’s debate over what exactly to call the liquid. Daniel Vitalis hosts a podcast, “ReWild Yourself,” that promotes hunting for food and gathering water; he started the site called FindASpring.com to help people locate springs. He prefers the term “unprocessed water,” which echoes the idea of processed versus unprocessed food.

“I don’t like ‘raw water’ because it sort of makes people think of raw sewage,” Mr. Vitalis said. “When you say ‘live water,’ that’s going to trigger a lot of people who are into physics and biology. Is it alive?”

https://www.nytimes.com/2017/12/29/dining/raw-water-unfiltered.html


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  • (Score: 5, Insightful) by fyngyrz on Wednesday January 03 2018, @12:19AM (14 children)

    by fyngyrz (6567) on Wednesday January 03 2018, @12:19AM (#616986) Journal

    I suggest "Dangerous Water"

    If they'd like a tagline as well, they could go with:

    Dangerous Water
    for stupid people

    • (Score: 5, Insightful) by JoeMerchant on Wednesday January 03 2018, @12:33AM (4 children)

      by JoeMerchant (3937) on Wednesday January 03 2018, @12:33AM (#616993)

      Our house was built in 1960, on then rural land, with a well supplied from the aquifer ~200' down - limestone and a bit of hydrogen sulfide which usually gasses off pretty well before it gets piped into the house. It's "live water" and we like it that way for bathing and drinking... however, every so often it is time to dose the system with Clorox because the bio-films can get out of hand, both on surfaces you can see, and in the pipes where you can't.

      So, if my well water is worth $6/gallon - between the four of us we're getting $250/day value out of that well, over $90K/yr, and we don't even have to drive to a store to get it.

      --
      🌻🌻 [google.com]
      • (Score: 1, Insightful) by Anonymous Coward on Wednesday January 03 2018, @01:20AM

        by Anonymous Coward on Wednesday January 03 2018, @01:20AM (#617011)

        And all that sweet sales tax income you're robbing the rest of us of ...

        </sarcasm> but someone's probably thinking it.

      • (Score: 3, Interesting) by hemocyanin on Wednesday January 03 2018, @05:44AM (2 children)

        by hemocyanin (186) on Wednesday January 03 2018, @05:44AM (#617070) Journal

        My well is awesome -- no hydrogen sulfide at all. When I'm in town and drink the city water drawn from a local lake, it's just about undrinkable. It has a whiff of lake algea masked by chlorine. Of course, you can cure that just by running city water through one of those pitcher dealies with the charcoal filter in it, but it is very nice to just open the tap and get some ice-cold "live" water right from my well.

        • (Score: 4, Informative) by hemocyanin on Wednesday January 03 2018, @06:03AM (1 child)

          by hemocyanin (186) on Wednesday January 03 2018, @06:03AM (#617073) Journal

          Holy cow -- as much as I like my well, and feel chagrined at not thinking up a way to turn my awesome water into $6/gal gold, there's a whole sack of nutty opportunism going on with this lot:

          The most prominent proponent of raw water is Doug Evans, a Silicon Valley entrepreneur. After his juicing company, Juicero, collapsed in September, he went on a 10-day cleanse, drinking nothing but Live Water. “I haven’t tasted tap water in a long time,” he said.

          As a tangent, this is the funniest teardown of a juicero ever: https://www.youtube.com/watch?v=_Cp-BGQfpHQ [youtube.com]

          • (Score: 2) by JoeMerchant on Wednesday January 03 2018, @05:00PM

            by JoeMerchant (3937) on Wednesday January 03 2018, @05:00PM (#617213)

            It only works in a place where not many people can supply it - around here if you marketed it at one of the local: Whole Foods, Fresh Market, Earth Fare, Trader Joes, or even more esoteric "pure foods" stores, you could sell it for a while at the above price points, but it wouldn't be long before others undercut you. The shmancy crystal sphere container is a nice stab at branding, and you could make various claims about safety testing to try to mask the fact that you're selling well water, but it wouldn't be long at all before a price war started.

            --
            🌻🌻 [google.com]
    • (Score: 2) by edIII on Wednesday January 03 2018, @12:46AM (7 children)

      by edIII (791) on Wednesday January 03 2018, @12:46AM (#617001)

      That's pretty much it. I live off-grid mostly, and that means well water. Still goes through multiple stages of R/O before it goes anywhere in the house.

      Unfiltered, untreated, and unsterilized spring water. Stupidest thing I've ever heard, except for the part where people are paying for it. Two six packs and you could afford the R/O, but then would lose all the hipster value I guess.

      --
      Technically, lunchtime is at any moment. It's just a wave function.
      • (Score: 2) by JoeMerchant on Wednesday January 03 2018, @01:50AM (6 children)

        by JoeMerchant (3937) on Wednesday January 03 2018, @01:50AM (#617026)

        Sorry, genuinely curious, what's R/O in this context?

        --
        🌻🌻 [google.com]
        • (Score: 2) by Arik on Wednesday January 03 2018, @01:52AM (4 children)

          by Arik (4543) on Wednesday January 03 2018, @01:52AM (#617027) Journal
          I'm guessing reverse osmosis.
          --
          If laughter is the best medicine, who are the best doctors?
          • (Score: 3, Touché) by JoeMerchant on Wednesday January 03 2018, @01:56AM (3 children)

            by JoeMerchant (3937) on Wednesday January 03 2018, @01:56AM (#617030)

            Oh, makes sense - around here that's what the limestone does...

            --
            🌻🌻 [google.com]
            • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @10:03AM (2 children)

              by Anonymous Coward on Wednesday January 03 2018, @10:03AM (#617113)
              Nah. RO water tends to be a lot purer than water percolated through limestone. Some methods leave a bit of acetone and similar in it but the decent ones are quite pure.

              Such RO water is very hypotonic and useful if you want to have lots of water going in and out your body (e.g. pee a lot). This might be good for recovering from gout, but might not be so good in the long term - maybe not so good for building up bones and if you're unlucky there might also be an imbalance in how your tissues swell and thus aggravate stuff like carpal tunnel syndrome.
              • (Score: 2) by Grishnakh on Wednesday January 03 2018, @04:49PM (1 child)

                by Grishnakh (2831) on Wednesday January 03 2018, @04:49PM (#617208)

                Huh? What could possibly be unhealthy about RO water, unless the RO system is seriously malfunctioning or contaminated?

                Any decent commercial RO system also adds minerals so the water tastes good.

                • (Score: 4, Informative) by JoeMerchant on Wednesday January 03 2018, @05:02PM

                  by JoeMerchant (3937) on Wednesday January 03 2018, @05:02PM (#617215)

                  The minerals are key - and again, that's what the limestone does. But without them, "pure" de-ionized water is some pretty nasty stuff, a very strong polar solvent.

                  --
                  🌻🌻 [google.com]
        • (Score: 2) by edIII on Friday January 05 2018, @08:30PM

          by edIII (791) on Friday January 05 2018, @08:30PM (#618496)

          Just your standard reverse osmosis, but a larger unit that we change out the filters on more often.

          --
          Technically, lunchtime is at any moment. It's just a wave function.
    • (Score: 1) by dw861 on Thursday January 04 2018, @07:05PM

      by dw861 (1561) Subscriber Badge on Thursday January 04 2018, @07:05PM (#617879) Journal

      This organic water must really be a thing.

      Soon after seeing this Soylent News item, I also stumbled upon Organic Tree Water, in an independent part of my life.
      http://www.foodandwine.com/vegetables/tree-water [foodandwine.com]

  • (Score: 5, Insightful) by Snotnose on Wednesday January 03 2018, @12:27AM (2 children)

    by Snotnose (1623) on Wednesday January 03 2018, @12:27AM (#616990)

    people in Silicon Valley making $200k a year have to rent motorhomes to live in. $15/gallon for "raw water"? Take me now, Jesus, things have gotten too stupid to deal with.

    --
    Why shouldn't we judge a book by it's cover? It's got the author, title, and a summary of what the book's about.
    • (Score: 4, Funny) by Anonymous Coward on Wednesday January 03 2018, @12:35AM

      by Anonymous Coward on Wednesday January 03 2018, @12:35AM (#616999)

      Optimist.

    • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @07:20AM

      by Anonymous Coward on Wednesday January 03 2018, @07:20AM (#617086)

      $15/gallon for "raw water"? Take me now, Jesus, things have gotten too stupid to deal with.

      You will always find a few to buy stupid things. The bigger problem is President Comacho in the White House.

  • (Score: 5, Informative) by leftover on Wednesday January 03 2018, @12:34AM (16 children)

    by leftover (2448) on Wednesday January 03 2018, @12:34AM (#616996)

    So now there are deluded water snobs. Perhaps we shouldn't tell them that springs are not magic taps into some primeval virgin water source. Instead, they are local groundwater coming to the surface. Groundwater is transient, it is replenished by local surface water, aka streams, rivers, mud puddles, parking lot runoff. Sources get notably more disgusting after that. The process is actually pretty effective in some locations. Ordinary soils structure and flora/fauna remove most naturally occurring materials. Unfortunately they do not remove dissolved substances they have no use for. Metals, pharmaceuticals, herbicides and insecticides, all show up in local spring water.

    Springs up in the Teton Mountains, for instance, are another story (at least so far). Water from remote springs is indeed marvelous.

    --
    Bent, folded, spindled, and mutilated.
    • (Score: 1, Insightful) by Anonymous Coward on Wednesday January 03 2018, @12:46AM (5 children)

      by Anonymous Coward on Wednesday January 03 2018, @12:46AM (#617002)

      There are ancient aquifers that have been around for a long time. There is one under the Sahara.

      For the best natural water, drill down in Antarctica. Get water from before humans smelted lead or mercury.

      Personally, I prefer high-tech water. Start by running hydrogen and oxygen through gas centrifuges to eliminate any radioactive isotopes, then join the results to get pure water. Do likewise for a few extra elements that can create salts that would help with the taste.

      • (Score: 3, Funny) by bob_super on Wednesday January 03 2018, @01:03AM (4 children)

        by bob_super (1357) on Wednesday January 03 2018, @01:03AM (#617004)

        I'm gonna go buy a few hundred acres of nowhere, WA, BC or AK, and install rain collectors...
        "Pure Rain(TM)" water ! $20 a gallon, plus $200 for the oxygen-free directional gold-copper-contacts Al tank !
        With blockchain technology, of course !

        • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @01:07AM (1 child)

          by Anonymous Coward on Wednesday January 03 2018, @01:07AM (#617006)

          This sounds like a wonderful investment opportunity should I just send you a big cheque or do you except Bitcoin?

          • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @01:22AM

            by Anonymous Coward on Wednesday January 03 2018, @01:22AM (#617012)

            Too late. Elon Musk is already working on autonomous robotic cloud harvesting. Solar-powered, of course.

        • (Score: 2) by NewNic on Wednesday January 03 2018, @01:30AM (1 child)

          by NewNic (6420) on Wednesday January 03 2018, @01:30AM (#617015) Journal

          Just don't do this in California: you will be accused of theft!

          Yes, in CA it's illegal to collect rainwater.

          --
          lib·er·tar·i·an·ism ˌlibərˈterēənizəm/ noun: Magical thinking that useful idiots mistake for serious political theory
          • (Score: 3, Informative) by Anonymous Coward on Wednesday January 03 2018, @01:36AM

            by Anonymous Coward on Wednesday January 03 2018, @01:36AM (#617018)

            Yer gettin' old man: Shoulda clicked this 5 years ago [lexisnexis.com]

    • (Score: 3, Interesting) by JoeMerchant on Wednesday January 03 2018, @01:37AM (7 children)

      by JoeMerchant (3937) on Wednesday January 03 2018, @01:37AM (#617019)

      The one I love the best is Fiji water: from the land of nuclear weapon testing.

      https://www.wagingpeace.org/the-nuclear-history-of-micronesia-and-the-pacific/ [wagingpeace.org]

      No, I don't think Fiji itself was tested on, but a) do Fiji water consumers have the faintest idea that it's even in the neighborhood of nuclear testing, and b) does the water really come from Fiji where almost 900,000 people live, or more remote and sparsely populated islands nearby? They're selling the image of remote Pacific islands relatively nearby where: bingo, the nuclear testing was done, just about long enough ago for the isotopes to make their way into the groundwater...

      --
      🌻🌻 [google.com]
      • (Score: 2) by Arik on Wednesday January 03 2018, @01:47AM (5 children)

        by Arik (4543) on Wednesday January 03 2018, @01:47AM (#617024) Journal
        It's supposed to come from a nearby island, specifically https://en.wikipedia.org/wiki/Viti_Levu
        --
        If laughter is the best medicine, who are the best doctors?
        • (Score: 2) by JoeMerchant on Wednesday January 03 2018, @01:54AM

          by JoeMerchant (3937) on Wednesday January 03 2018, @01:54AM (#617028)

          Great, only 600K population there, roughly the population density of New Hampshire.

          --
          🌻🌻 [google.com]
        • (Score: 2) by hemocyanin on Wednesday January 03 2018, @05:49AM (3 children)

          by hemocyanin (186) on Wednesday January 03 2018, @05:49AM (#617072) Journal

          Wait -- seriously? They ship water across the Pacific? It isn't just a marketing name?

          • (Score: 2) by Freeman on Wednesday January 03 2018, @04:26PM (2 children)

            by Freeman (732) on Wednesday January 03 2018, @04:26PM (#617195) Journal

            Yep, there's water shipped from Norway too. https://vosswater.com/ [vosswater.com] I've had Fiji and Voss bottled water and they are a good tasting bottled water. Where I'm at, the tap water is horrendous, so we usually cook with it and drink bottled water. Though, we usually buy reasonably processed and priced bottled water.

            --
            Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
            • (Score: 2) by hemocyanin on Thursday January 04 2018, @08:22PM (1 child)

              by hemocyanin (186) on Thursday January 04 2018, @08:22PM (#617922) Journal

              Wouldn't it be cheaper to get a Britta pitcher or similar? When I had to drink city water, I used one of those and the water tasted fine afterward.

              • (Score: 2) by Freeman on Thursday January 04 2018, @08:28PM

                by Freeman (732) on Thursday January 04 2018, @08:28PM (#617928) Journal

                We tried one of those, but we seemed to go through them fast and they didn't seem to be cost effective.

                --
                Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
      • (Score: 2) by driverless on Wednesday January 03 2018, @07:08AM

        by driverless (4770) on Wednesday January 03 2018, @07:08AM (#617084)

        Don't worry, you'll never even notice any traces of residual radioactivity over the fecal matter, E.coli, arsenic [elephantjournal.com] and other stuff in Fiji water [tophealthnews.net].

    • (Score: 5, Informative) by frojack on Wednesday January 03 2018, @01:41AM (1 child)

      by frojack (1554) on Wednesday January 03 2018, @01:41AM (#617021) Journal

      Springs up in the Teton Mountains, for instance, are another story

      I beg to differ:
      https://en.m.wikipedia.org/wiki/Giardia [wikipedia.org]

      --
      No, you are mistaken. I've always had this sig.
      • (Score: 3, Insightful) by leftover on Wednesday January 03 2018, @01:55AM

        by leftover (2448) on Wednesday January 03 2018, @01:55AM (#617029)

        anaerobic flagellated protozoan parasites That photo makes me want to nuke from orbit.

        That must be in a surface collection pool or tank? Sigh -- just like the horse tank I drank from.

        --
        Bent, folded, spindled, and mutilated.
  • (Score: 5, Funny) by Valkor on Wednesday January 03 2018, @12:35AM (3 children)

    by Valkor (4253) on Wednesday January 03 2018, @12:35AM (#616998)

    I just did a water change in my fish tank. I now have 5 gallons of unprocessed water. I'll cut ya'll a deal, $7 per gallon. Guaranteed chlorine free! For an extra dollar I'll wring out the filter sponge in it for that decedent spicy flavor!

    • (Score: 2) by JoeMerchant on Wednesday January 03 2018, @01:42AM

      by JoeMerchant (3937) on Wednesday January 03 2018, @01:42AM (#617022)

      C'mon folks, the refills are $14.99 for 2.5 gallons, that's less than $6 per gallon - such a bargain!

      I'm all for "natural" "unprocessed" etc. but the one I can't get past is raw milk... too much like Russian Roulette for me. Maybe if it was my cow and I personally oversaw the milking process all the way to the table, but to buy raw milk from a store or farmer's market? I would feel safer buying acid from some guy off the internet who I've never met before.

      Now, fishwater: if you could manage to include some fresh fertilized roe in each gallon, I think $7 isn't high enough for proper market placement - probably closer to $9, especially if the hatchlings are looking healthy.

      --
      🌻🌻 [google.com]
    • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @02:36AM

      by Anonymous Coward on Wednesday January 03 2018, @02:36AM (#617040)

      I'll take that water, it can fertilize my greenhouse "tomatoes". I can even up-sell the organic aspect!

    • (Score: 2) by Azuma Hazuki on Wednesday January 03 2018, @04:39AM

      by Azuma Hazuki (5086) on Wednesday January 03 2018, @04:39AM (#617061) Journal

      Pretty sure that water's been processed to hell and back by several dozen pairs of little fishy kidneys...

      --
      I am "that girl" your mother warned you about...
  • (Score: 3, Interesting) by drussell on Wednesday January 03 2018, @01:24AM (9 children)

    by drussell (2678) on Wednesday January 03 2018, @01:24AM (#617013) Journal

    What is wrong with these people??!

    :facepalm:

    • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @01:40AM

      by Anonymous Coward on Wednesday January 03 2018, @01:40AM (#617020)

      You get stupid shit all over the country, quite a few people will see something expensive and just assume there is a good reason for it.

    • (Score: 4, Funny) by JoeMerchant on Wednesday January 03 2018, @01:47AM

      by JoeMerchant (3937) on Wednesday January 03 2018, @01:47AM (#617023)

      It's all the chlorine and fluoride in the drinking water, it's burned out the Purity Of their Essence, making them kinda wacko.

      --
      🌻🌻 [google.com]
    • (Score: 2) by bzipitidoo on Wednesday January 03 2018, @05:19AM (3 children)

      by bzipitidoo (4388) on Wednesday January 03 2018, @05:19AM (#617069) Journal

      Well, you know Einstein's famous quip about human stupidity. And every year there are plenty of contenders for Darwin Awards.

      Stupid things people do:

      Build homes in floodplains
      Use fireplaces for heating
      Drive while drunk
      Vote for politicians like Roy Moore

      I also consider it stupid to do thrill seeking stuff like skydiving, but that's not so simply viewed. Mental problems are also a huge source of self-destructive behaviors and actions, and it's hard to dismiss that as mere stupidity. Delusional thinking and a stubborn refusal to face facts are other all too common bases for stupid decisions and moves.

      • (Score: 3, Insightful) by Freeman on Wednesday January 03 2018, @04:35PM (2 children)

        by Freeman (732) on Wednesday January 03 2018, @04:35PM (#617199) Journal

        Nothing wrong with using a Fireplace for heating. It doesn't deserve to be anywhere near the things you put on that list. Trying to heat a 2500 square foot house with 1 Fireplace, yes, crazy. Most people would just stay in the room with the Fire or a nearby room. Though, using a Wood Burning Stove is a much better idea, if you're looking to warm your house. You get a lot more radiant heat and are less likely to burn your house down.

        --
        Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
        • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @05:55PM

          by Anonymous Coward on Wednesday January 03 2018, @05:55PM (#617251)

          Google Russian Fireplace.

        • (Score: 2) by bzipitidoo on Wednesday January 03 2018, @06:20PM

          by bzipitidoo (4388) on Wednesday January 03 2018, @06:20PM (#617268) Journal

          What I meant were the typical crappy American fireplaces that send 90% of the heat straight up the chimney. They are horrifically wasteful and inefficient. They can even cause the house to get colder because the air they send up the chimney must be replaced, and that typically happens by drawing cold air from outside into the house. Benjamin Franklin complained about them more than 2 centuries ago, so you'd think people would have gotten a clue by now. But no. They aren't serious heating appliances, what they really are is entertainment so people can watch the pretty flames. If you're going to heat a home with firewood, you'd do much better to use a wood burning stove, which can also much more easily be used for cooking. I've heard of Korean fireplaces that route the smoke through a passage under the floor that runs the length of the house, before releasing it to the air. That would be a lot better.

          But even a good fireplace is not that great. There isn't enough wood for everyone to use them, and they create lots of pollution. Forests have been annihilated to satisfy demand for firewood, and that didn't turn out well. One could instead use solar heating, with thermal mass and decent insulation. And then there's the tried and true method of wearing warmer clothes.

    • (Score: 4, Funny) by GreatAuntAnesthesia on Wednesday January 03 2018, @10:05AM

      by GreatAuntAnesthesia (3275) on Wednesday January 03 2018, @10:05AM (#617114) Journal

      What is wrong with these people??!

      I'm going to guess vomiting, diarrhoea and a fun collection of intestinal parasites.

    • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @02:05PM

      by Anonymous Coward on Wednesday January 03 2018, @02:05PM (#617149)

      The US education(less) system.

    • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @02:23PM

      by Anonymous Coward on Wednesday January 03 2018, @02:23PM (#617157)

      Why do you hate innovation?

  • (Score: 2) by stormwyrm on Wednesday January 03 2018, @02:57AM (1 child)

    by stormwyrm (717) on Wednesday January 03 2018, @02:57AM (#617045) Journal

    Frankly, I'd like to avoid dysentery, cholera, cryptosporidium, amoebiasis, and any number of such waterborne diseases, as well as avoid poisoning with lead, arsenic, mercury, polychlorinated biphenyls, or any other dangerous chemicals that might occur in such naturally occurring water. And people will pay good money for water which might or might not be contaminated with stuff like this?!

    --
    Numquam ponenda est pluralitas sine necessitate.
    • (Score: 1) by tftp on Wednesday January 03 2018, @03:03AM

      by tftp (806) on Wednesday January 03 2018, @03:03AM (#617047) Homepage
      Such things never happened to those who buys this water. Therefore, they will never happen to them!
  • (Score: 0) by Anonymous Coward on Wednesday January 03 2018, @03:18AM (1 child)

    by Anonymous Coward on Wednesday January 03 2018, @03:18AM (#617052)

    If you knew the gift of God and who it is that asks you for a drink, you would have asked him and he would have given you living water.

    • (Score: 2) by meustrus on Wednesday January 03 2018, @06:31PM

      by meustrus (4961) on Wednesday January 03 2018, @06:31PM (#617271)

      I hear it’ll get you drunk too.

      --
      If there isn't at least one reference or primary source, it's not +1 Informative. Maybe the underused +1 Interesting?
  • (Score: 0) by Anonymous Coward on Monday January 08 2018, @11:34AM

    by Anonymous Coward on Monday January 08 2018, @11:34AM (#619476)

    If you bought one of his juicers, you'll probably want to buy this too.

    If you've got any money left after that, you could flush it down the toilet, or set it on fire.

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