from the Elon-Musk-is-not-alone dept.
Henrik Fisker's new electric car project is finally here, unveiled in full at this year's Consumer Electronics Show in Las Vegas. Get past those show-stopping ingress points however, and you find something that'll give a certain electric car company something to chew on...
We must first discuss the looks. Henrik – famously responsible for the design of the Aston Martin Vantage and BMW Z8 – clearly hasn't lost his touch. There are elements of his former hybrid motor, the Karma, and everything has been sculpted in the name of the tech underneath.
It's built from carbon fibre and aluminium, and features elements designed around the LiDARs dotted at the front and rear of the car. The door handles are flush, operated via your smartphone. It's big, too: 5m in length and 1.4m in height, around the size of a BMW 5 Series. The wheels are similarly huge: 24s as standard, on low rolling-resistance Pirellis.
Sulky Dutch model not included with the base model.
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Three years after hybrid sports car manufacturer Fisker Automotive laid off the majority of its workforce, the company is back in business with a new Chinese owner and plans to unveil a luxury electric car this summer.
Renamed Karma Automotive, the electric car maker has moved from Finland to California and is working on a new car to be named the Revero, according to The Wall Street Journal . Chief marketing officer Jim Taylor was vague on the exact timing, saying only that the car will be announced in July or August, and orders will begin later this year.
"If you manufacture all kinds of hype then fail to deliver on time, it undermines your credibility," Taylor told the Journal. "We are being careful about making promises [because] things happen in car development."
The caution is understandable given the company's history. Its original car, the $100,000 Karma plug-in hybrid, won praise from celebrity customers and a $529 million loan from the Department of Energy to offset development costs. But the loan was frozen due to delays in launching the car, and Fisker laid off 75 percent of its workforce to avoid bankruptcy.
Former BMW designer Henrik Fisker announced plans Tuesday to relaunch his electric vehicle efforts three years after a bankruptcy with his venture that made high-priced cars popular with celebrities.
Fisker's effort aims to revive his rivalry with Tesla, promising a premium, all-electric successor to his 2012 Fisker Karma with "a patented battery that will deliver a significantly longer life and range than any battery currently on the market," a statement from the reconstituted company Fisker Inc. said.
The relaunch comes after a high-profile bankruptcy by Fisker Automotive, which received $192 million in US government loans and left $139 million of that unpaid.
[...] In addition, Fisker is developing a "mass-market, affordable electric vehicle that will retail for less than its competitors, but will feature a longer electric range," it added.
Now that the bigger car companies are getting into the electric vehicle (EV) market, has Fisker missed its window?