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posted by janrinok on Thursday May 03 2018, @01:53PM   Printer-friendly
from the but-they-have-created-another-company dept.

"Cambridge Analytica, the marketing research company at the heart of the Facebook data breach, is shutting down, according to reports. Parent company, SCL Group, said it was shutting its U.S. offices during a Wednesday conference call with employees." foxnews.com/tech/2018/05/02/cambridge-analytica-shutting-down-reports-say.html

Cambridge Analytica denied the accusations levied against it by Facebook and others, but said it could not correct the "unfounded accusations," even as it hired Queen's Counsel Julian Malins to conduct an independent investigation into the company's practices surrounding its political activities.

"Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully, which view is now fully supported by Mr. Malins’ report, the siege of media coverage has driven away virtually all of the Company’s customers and suppliers," the company added in the release. "As a result, it has been determined that it is no longer viable to continue operating the business, which left Cambridge Analytica with no realistic alternative to placing the Company into administration."


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  • (Score: 5, Insightful) by Runaway1956 on Thursday May 03 2018, @01:58PM (16 children)

    by Runaway1956 (2926) Subscriber Badge on Thursday May 03 2018, @01:58PM (#675049) Journal

    The ship is sinking, but that doesn't mean they are shutting down. Another corporation will be formed, a think tank will be created, names may or may not be changed, officers will be shuffled around, and they'll be back in business before any chairs grow cold. And, none of the data they collected will be lost.

    • (Score: 5, Informative) by Whoever on Thursday May 03 2018, @02:29PM (8 children)

      by Whoever (4524) on Thursday May 03 2018, @02:29PM (#675073) Journal

      Another corporation will be formed, a think tank will be created, names may or may not be changed,

      Already happened. The new company is called Emerdata.

      • (Score: 0) by Anonymous Coward on Thursday May 03 2018, @02:30PM (3 children)

        by Anonymous Coward on Thursday May 03 2018, @02:30PM (#675075)

        I thought it was Blackwater Analytica.

        • (Score: 2) by JNCF on Thursday May 03 2018, @02:46PM (2 children)

          by JNCF (4317) on Thursday May 03 2018, @02:46PM (#675083) Journal

          Academi Analytica.

          • (Score: 1, Funny) by Anonymous Coward on Thursday May 03 2018, @04:59PM (1 child)

            by Anonymous Coward on Thursday May 03 2018, @04:59PM (#675146)

            Medical Mechanica

            • (Score: 2) by DannyB on Thursday May 03 2018, @06:35PM

              by DannyB (5839) Subscriber Badge on Thursday May 03 2018, @06:35PM (#675215) Journal

              Call it: Facebook Data For Sail!

              --
              The lower I set my standards the more accomplishments I have.
      • (Score: 2) by canopic jug on Thursday May 03 2018, @02:53PM (1 child)

        by canopic jug (3949) Subscriber Badge on Thursday May 03 2018, @02:53PM (#675085) Journal

        Already happened. The new company is called Emerdata.

        The Register covered it a bit yesterday in Cambridge Analytica dismantled for good? Nope: It just changed its name to Emerdata [theregister.co.uk]. The snake just sloughs off old skin. Sometimes it's enough to change the company name, other times they have to spin up a whole new company. Something about that needds to be revised because it is so extensively abused.

        --
        Money is not free speech. Elections should not be auctions.
        • (Score: 2) by PiMuNu on Friday May 04 2018, @01:06PM

          by PiMuNu (3823) on Friday May 04 2018, @01:06PM (#675629)

          > Something about that needs to be revised because it is so extensively abused.

          Well, the people running the company have not done anything legally wrong. So why should the board of that company, who have not broken any laws, not be allowed to start a new company?

      • (Score: 1, Insightful) by Anonymous Coward on Thursday May 03 2018, @02:58PM (1 child)

        by Anonymous Coward on Thursday May 03 2018, @02:58PM (#675089)

        If I needed that service, the notoriety would be a feature. Similarly, I would choose Blackwater if I felt that some people needed killing.

        It's not like ValueJet, which actually failed and thus needed to change their name. Cambridge Analytica succeeded, and the people unhappy with that are not customers.

        • (Score: 4, Insightful) by bob_super on Thursday May 03 2018, @05:24PM

          by bob_super (1357) on Thursday May 03 2018, @05:24PM (#675159)

          They failed at staying discreet. People using their services do not want the bad publicity of being associated with that name.

          That dealer still has the good product, but he had to change his car and distribution point to reduce visibility and protect his customers.

    • (Score: 2) by janrinok on Thursday May 03 2018, @03:19PM (4 children)

      by janrinok (52) Subscriber Badge on Thursday May 03 2018, @03:19PM (#675104) Journal

      On the positive side, the UK Govt today announced that the people who ran CA are still being investigated and, if found guilty of an offence, face the appropriate punishment.

      Privately, I suspect that the data has already been siphoned off to the new company and they will try very hard to lose the data that exists on their servers despite it having already been seized by the courts. But some might say I am just too cynical...

      • (Score: 2) by Runaway1956 on Thursday May 03 2018, @05:39PM (1 child)

        by Runaway1956 (2926) Subscriber Badge on Thursday May 03 2018, @05:39PM (#675168) Journal

        Nahhhhhh - if you were cynical, you'd know that the judge was already bought and paid for.

        • (Score: 2) by DannyB on Thursday May 03 2018, @06:37PM

          by DannyB (5839) Subscriber Badge on Thursday May 03 2018, @06:37PM (#675217) Journal

          I'm cynical (which should be obvious by now). I think they will face the appropriate punishment. The paid for judge will decide what is appropriate.

          --
          The lower I set my standards the more accomplishments I have.
      • (Score: 2) by AssCork on Thursday May 03 2018, @05:49PM (1 child)

        by AssCork (6255) on Thursday May 03 2018, @05:49PM (#675179) Journal

        the people who ran CA are still being investigated and, if found guilty of an offence. . .

        if found guilty of an offence
        Will. Never. Happen.
        Least we forget; "Hi, the UK gov't would appreciate your assistance in our surveillance efforts".

        --
        Just popped-out of a tight spot. Came out mostly clean, too.
        • (Score: 0) by Anonymous Coward on Thursday May 03 2018, @05:56PM

          by Anonymous Coward on Thursday May 03 2018, @05:56PM (#675186)

          They can't have another Conrad Black on their hands!! (think of your british nerd comedies)

    • (Score: 0) by Anonymous Coward on Thursday May 03 2018, @05:47PM (1 child)

      by Anonymous Coward on Thursday May 03 2018, @05:47PM (#675177)

      Right. The key point here is that, at least with regards to their data processing, they were probably within the law. Legally this company can exist and make money. The issue is the branding, so it makes sense that they'd change it.

      Even if you barred all the current employees from working for similar companies, those companies would still exist and would have a nice market hole to fill into. If you want to fix the problem you need to do something other than public lynching of a single company.

      • (Score: 0) by Anonymous Coward on Friday May 04 2018, @02:52AM

        by Anonymous Coward on Friday May 04 2018, @02:52AM (#675453)

        Butbutbut, how will we violate the cows' privacy, then? No, this is the way to go. Nominate a scapegoat, lynch them, and the cows will settle back in. Then we can get back to turning Facebook into a mass surveillance and propaganda tool.

        Oh, and make sure that Zuckerfuck knows that he can't ever fuck this up for us.

        Now I'm hungry for burgers.

  • (Score: 5, Informative) by Anonymous Coward on Thursday May 03 2018, @02:00PM

    by Anonymous Coward on Thursday May 03 2018, @02:00PM (#675051)

    ... just slithering sideways, into a new company called Emerdata Limited.

  • (Score: 2, Funny) by realDonaldTrump on Thursday May 03 2018, @02:12PM (4 children)

    by realDonaldTrump (6614) on Thursday May 03 2018, @02:12PM (#675061) Homepage Journal

    We used the Facebook stuff in the primary, we didn't use it in the general. Because Deep Root Analytics (with our GOP) has better cyber. The digital for 198 million people. But CA did tremendous work. BUILD THE WALL, LOCK HER UP, DRAIN THE SWAMP, THE DEEP STATE and many more -- those were all CA. They came up with all those, they did the focus groups for all that. So I could just do me. And I won overwhelmingly. Mission accomplished!!!!

    • (Score: 2, Insightful) by Anonymous Coward on Thursday May 03 2018, @02:45PM (3 children)

      by Anonymous Coward on Thursday May 03 2018, @02:45PM (#675082)

      Why I cannot put this clown on ignore. It is beyond retarded how lacking the preferences interface is.

      • (Score: 4, Informative) by Runaway1956 on Thursday May 03 2018, @03:05PM

        by Runaway1956 (2926) Subscriber Badge on Thursday May 03 2018, @03:05PM (#675095) Journal

        I think you can do something like that with the friend/foe thing. Not really sure how it works, but I think it gives him an automatic negative rating on each post. Or, maybe after you make him a foe, you can opt to give him an automatic negative. Once you make him a foe, and give him negative karma, then browse at +2 or +5 or even +leventy-leven. You don't "have to" read anyone's post, submission, or much of anything else.

        Of course, I think that's a bit silly. I don't have a friend or a foe, and I browse at minus-leventy-leven. I see it all. Out of years of experience, I can tune out the wife, I can tune out yowling cats, tune out the television, tune out the boss (both on the radio, and in person) and I can tune out most half-wit posts on a forum.

      • (Score: 1, Funny) by Anonymous Coward on Thursday May 03 2018, @03:13PM

        by Anonymous Coward on Thursday May 03 2018, @03:13PM (#675101)

        The real shame is not being able to ignore specific Anonymous Cowards.

      • (Score: 2) by realDonaldTrump on Thursday May 03 2018, @03:54PM

        by realDonaldTrump (6614) on Thursday May 03 2018, @03:54PM (#675119) Homepage Journal

        Is it really that hard to SWIPE UP when you see "realDonaldTrump writes" on top of the story? Or you see my name on a tweet. It's not hard, believe me. So many haters & losers always griping and bitching!!

  • (Score: 4, Interesting) by Knowledge Troll on Thursday May 03 2018, @02:29PM (4 children)

    by Knowledge Troll (5948) on Thursday May 03 2018, @02:29PM (#675074) Homepage Journal

    So just like when a local fast food joint named Food Hole gets shut down for gross sanity violations and 3 months later Food Whole shows up in the same location with the same owners, same policies, and new front line staff.

    • (Score: 2) by Runaway1956 on Thursday May 03 2018, @03:11PM

      by Runaway1956 (2926) Subscriber Badge on Thursday May 03 2018, @03:11PM (#675100) Journal

      3 months later? No, not the same. Close, but not the same. CA didn't have to wait until the doors were locked to start greasing palms. The escape was already planned in detail, all the palms were properly greased in advance, and no one missed a day of work. "Tom, you go over to the new office first thing in the morning. Bob, you stay here for the next two weeks, to tie up loose ends. Both of you give me the list of names that you deem essential until we all get back together in the new office. Keep the list short, then we'll divvy up the nonessential personnel, and start moving them over the next few days. And, Accounting? Ethel, make sure that all employees get a check from the new offices THIS FRIDAY! CA is history! We're closing financial accounts today and tomorrow!"

    • (Score: 0) by Anonymous Coward on Thursday May 03 2018, @03:43PM

      by Anonymous Coward on Thursday May 03 2018, @03:43PM (#675113)

      Especially when Food Hole was formed for the express purpose of creating the case for the regulations that shut it down.

    • (Score: 2) by DeathMonkey on Thursday May 03 2018, @05:57PM (1 child)

      by DeathMonkey (1380) on Thursday May 03 2018, @05:57PM (#675187) Journal

      Cambridge Anal?

  • (Score: 1, Interesting) by Anonymous Coward on Thursday May 03 2018, @05:23PM (1 child)

    by Anonymous Coward on Thursday May 03 2018, @05:23PM (#675158)

    what f'in data breach? my understanding (lazy guess derived by not reading any articles about any of this bs) was that CA just used slavebook for what it was designed for (a global surveillance and propaganda platform) but slavebook didn't like the wrong team using their slaves. of course, the subversive press wails it's deceptive narrative.

    • (Score: 3, Touché) by Anonymous Coward on Thursday May 03 2018, @05:51PM

      by Anonymous Coward on Thursday May 03 2018, @05:51PM (#675181)

      "slavepress"? "subversive press"? God, you're that tiresome jackanapes that I dread sitting next to for several hours on an airplane. Go Go noise cancelling headphones!

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