from the game-on dept.
Facebook has launched its own video game streaming hub. Facebook.gg, which launched on Thursday, will compete directly with popular platforms like Twitch and Mixer.
It's part of the social media site's continued efforts to become a destination for video content. The new service suggests streams based on who individual users follow, and highlights content chosen by Facebook.
Instagram is gunning for YouTube with a plan to allow longer-form video, according to the owner of an influencer network whose clients have talked with the Facebook-owned company, as well as numerous media reports.
Allowing long video could help Instagram court social media stars and their millions of fans to use its platform as their primary online home, instead of relying on YouTube, where many have fewer followers. And when the users move, so will the marketers, meaning Facebook stands to gain advertising revenue at Google-owned YouTube's expense.
[...] The news of the Facebook-owned platform embracing longer videos was first reported by The Wall Street Journal, which said Instagram would soon allow users to upload videos up to 60 minutes to their profiles. TechCrunch added on Thursday that Instagram was talking to social media influencers and publishers to create shows for an upcoming section for dedicated-to-video content, similar to Snapchat Discover.
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Did Facebook Inc. (FB) purchase Instagram for cheap? Recent valuations say so. A new estimate reveals that if Instagram were a standalone company, it would have been worth $100 billion today, according to the data compiled by Bloomberg Intelligence.
The photo-sharing service recently hit 1 billion monthly active users, and the steadily increasing user base is expected to shoot revenue past $10 billion over the next 12 months. While parent company Facebook is reportedly losing younger audiences, its loss has been a boon to Instagram and other social media services including Snap Inc.'s (SNAP) Snapchat, owing to features that better appeal to younger people. (See also: Aging Facebook Losing Teens: Pew Research Survey.)
While Facebook continues to grow and has surpassed the 2.2 billion user milestone, Instagram is gaining new users at a rapid pace and is on course to get 2 billion users on its platform over the next five years, the study suggests. During the past year, Instagram contributed 10.6% to revenues at Facebook, per eMarketer data, while over the next year it is expected to account for around 16% of the parent company's revenue. Instagram's future growth may be accelerated by the recently launched IGTV, an iOS- and Android-supported app-based video hosting and sharing service that will compete head-on with Alphabet Inc.'s (GOOGL) YouTube service.
YouTube is realizing it needs to treat its creators better, now that rival Instagram is making a play for them with its own video platform, IGTV.
The video service announced on Thursday three new ways for YouTubers to make money on its platform, during a presentation at the online video convention, VidCon, in Anaheim, California.
In the next few months, audiences will be able to support their favorite channels within YouTube by paying $4.99 per month to become a member of that channel's community and get access to exclusive posts, videos, live streams and other perks offered by the creator. The program, called Channel Memberships, will be available to channels with 100,000 subscribers or more that meet certain standards, like being eligible for ads and run by creators over the age of 18. The feature, previously called Sponsorships, launched last fall on YouTube Gaming to compete with rival streaming services Twitch, and will soon be made available on YouTube more broadly.
YouTube is also partnering with custom t-shirt company Teespring to allow creators to customize and sell merchandise directly through their channels, as of this week. Many YouTubers, large and small, already make and sell merchandise on their own for extra cash. Not to mention, hawk it incessantly in their videos.
video channel has been demonetized. Sorry about that :/
Previously: Facebook/Instagram vs. Twitch and YouTube