from the gotta-keep-those-profits-coming-in dept.
Submitted via IRC for Fnord666
AT&T is imposing another $5-per-month price increase on customers who have held onto a decade-old grandfathered unlimited data plan. The new price will be $45 a month.
The data plan's price was $30 monthly for seven years until AT&T raised it to $35 in February 2016. A second $5 bump brought the price to $40 a month in January 2017. The third $5 increase in three years will kick in next month.
"Customers who have a grandfathered $40 data plan will receive notifications of a $5 per month rate increase for the data plan," AT&T said in the price increase announcement. "The rate increase will take effect starting with the customer’s July, 2018 service."
The $45 monthly fee is for wireless data only. These customers pay additional fees for phone calling and texting, roughly doubling the overall price.
AT&T could force these customers to move to newer plans because their contracts ran out years ago. Instead, the carrier has been implementing yearly price hikes and encouraging users to change plans. AT&T urged the customers to "learn more about the benefits of our currently available unlimited rate plans," while noting that customers who switch to a different plan "will not be able to switch back to their current grandfathered unlimited data plan in the future."
[...] AT&T claimed that it is imposing the latest price increase simply to "make sure we continue to provide the best service for all of our customers," because the use of mobile data is hitting "record levels."