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posted by martyb on Wednesday November 14 2018, @08:56PM   Printer-friendly
from the 'bright'-idea dept.

L'Oréal's wearable sensor will track your UV exposure throughout the day

L'Oréal has announced a wearable device that measures your exposure to ultraviolet radiation that can seriously damage your skin and eyes and potentially cause skin cancer. The La Roche-Posay My Skin Track UV sensor is designed to clip onto your clothes or bag, and it relies on NFC rather than Bluetooth to transmit its data, meaning it doesn't require a battery to function. L'Oreal previously introduced a similar sensor that attached to your fingernail.

Despite the dangers of UV radiation, it can be very difficult to know exactly how much you're being exposed to. UVA rays can penetrate clouds and glass, which means you're probably exposed to them more than you think. L'Oréal's sensor has the potential to educate people about how often they're being exposed, although it won't solve the problem of people not using enough sunscreen in response.

Once your phone has the UV data, it can integrate it into Apple's HealthKit if you're using an iOS device. There will also be shortcuts to purchase skincare products from L'Oréal's skincare brand La Roche-Posay within the app.

Love the skin you're in. Especially if you're a vampire.


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  • (Score: 0) by Anonymous Coward on Wednesday November 14 2018, @09:00PM (4 children)

    by Anonymous Coward on Wednesday November 14 2018, @09:00PM (#761907)

    "Buy , which we make though others are available, and reduce your risk of by x%."

    I hope to see more of it, rather than the innane "Buy this thing because we made you associate it with this lifestyle/identity you would like to have."

    • (Score: 0) by Anonymous Coward on Wednesday November 14 2018, @09:03PM

      by Anonymous Coward on Wednesday November 14 2018, @09:03PM (#761911)

      "Buy ‹this type of product›, which we make though others are available, and reduce your risk of ‹health problem› by x%."

    • (Score: 2) by ikanreed on Wednesday November 14 2018, @09:25PM (2 children)

      by ikanreed (3164) Subscriber Badge on Wednesday November 14 2018, @09:25PM (#761918) Journal

      I mean, it's not like loreal is the only company that makes fucking sunscreen.

      • (Score: 0) by Anonymous Coward on Wednesday November 14 2018, @09:51PM (1 child)

        by Anonymous Coward on Wednesday November 14 2018, @09:51PM (#761932)

        L'Oréal is 20% of the market share of all suncreen here, advertising for sunscreen in general is 1/5th advertising for L'Oréal.

        I acknowledge that other options are available in the post itself, I don't see how this changes that the purpose of this is to make people buy sunscreen (20% of whom will go with L'Oréal).

        • (Score: 2) by ikanreed on Wednesday November 14 2018, @10:09PM

          by ikanreed (3164) Subscriber Badge on Wednesday November 14 2018, @10:09PM (#761940) Journal

          Alright, fair, I'm always down for tearing companies with too much market share to shreds.

  • (Score: 2) by archfeld on Wednesday November 14 2018, @09:08PM

    by archfeld (4650) <treboreel@live.com> on Wednesday November 14 2018, @09:08PM (#761912) Journal

    As a Daywalker I can really get behind a product like this. School children in Australia should be required to wear this in addition to a hat and sunscreen. While graveyard workers, and people in Alaska could be notified that they are not getting enough healthy sunlight and could be subject to negative effects like depression and such.

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  • (Score: 2) by krishnoid on Wednesday November 14 2018, @09:25PM

    by krishnoid (1156) on Wednesday November 14 2018, @09:25PM (#761917)

    If they could integrate a dosimeter [xkcd.com]. Maybe then people would go the appropriate amount of BANANAs [planetizen.com] about the amount of ionizing radiation they're (not) getting.

  • (Score: 4, Insightful) by Anonymous Coward on Wednesday November 14 2018, @09:29PM (2 children)

    by Anonymous Coward on Wednesday November 14 2018, @09:29PM (#761921)

    Why else would they not mention the MANY other companies with similar products?
    https://www.kickstarter.com/projects/comfable/qsun [kickstarter.com]
    http://www.liveultrahealthy.com [liveultrahealthy.com]
    https://www.thewearablesstore.com/search?q=Uv [thewearablesstore.com]

    • (Score: 2) by EvilSS on Thursday November 15 2018, @12:01AM (1 child)

      by EvilSS (1456) Subscriber Badge on Thursday November 15 2018, @12:01AM (#761975)
      Yea surprised there wasn't a mention. Should point out though, one of those is still vaporware, and the other two are more expensive than this one.
      • (Score: 0) by Anonymous Coward on Thursday November 15 2018, @12:19AM

        by Anonymous Coward on Thursday November 15 2018, @12:19AM (#761978)

        Wait it costs money? I thought it was a promotional give away since it blankets you with adverts and all

  • (Score: 0) by Anonymous Coward on Wednesday November 14 2018, @09:58PM

    by Anonymous Coward on Wednesday November 14 2018, @09:58PM (#761936)

    If that gadget is trustworthy. However, the only sensible way to avoid exposure is to wear more clothing and stay indoors on in shadows.

  • (Score: 4, Insightful) by JoeMerchant on Wednesday November 14 2018, @10:35PM (2 children)

    by JoeMerchant (3937) on Wednesday November 14 2018, @10:35PM (#761944)

    I bought something like this to go with the new family convertible car in Houston around 2003... it worked, but it was too much fuss and bother to tell you something you pretty much know instinctively anyway.

    Maybe if your cell-phone would do this and all you had to do was put it in a sun-exposed holder, that might be convenient enough (like the phone based fitness trackers) to make sense to me. The whole idea of strapping on a fitness tracker, downloading the data to another device for graphing / storing / sharing is just too much for my life - wouldn't you have been better off spending that time doing something else to enhance your fitness, or happiness?

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    • (Score: 3, Insightful) by takyon on Thursday November 15 2018, @07:07AM (1 child)

      by takyon (881) <takyonNO@SPAMsoylentnews.org> on Thursday November 15 2018, @07:07AM (#762079) Journal

      1. Put the function in all smartwatches.
      2. Add a dosimeter, very useful feature for the post-WW3 world.

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      • (Score: 2) by JoeMerchant on Thursday November 15 2018, @02:55PM

        by JoeMerchant (3937) on Thursday November 15 2018, @02:55PM (#762174)

        Pre-requisite: make smartwatches with batteries that last for months, not hours.

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  • (Score: 2) by CZB on Thursday November 15 2018, @01:55AM

    by CZB (6457) on Thursday November 15 2018, @01:55AM (#762005)

    I'm not sure who is sillier, people worried about too much sun, or that everyone in my farming community with an outside job expects they will get skin cancer, just like all the old guys.

  • (Score: 2) by rob_on_earth on Thursday November 15 2018, @09:05AM (1 child)

    by rob_on_earth (5485) on Thursday November 15 2018, @09:05AM (#762094) Homepage

    Except I heard a radio interview a couple of weeks ago saying that it was rated such that users could/should apply sunscreen directly to the device and see the difference/lack of.

    One of the many BBC science podcasts I regularly listen to.

    • (Score: 2) by JoeMerchant on Thursday November 15 2018, @02:58PM

      by JoeMerchant (3937) on Thursday November 15 2018, @02:58PM (#762178)

      Except: the device doesn't sweat or rub itself...

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  • (Score: 2) by DannyB on Thursday November 15 2018, @03:19PM

    by DannyB (5839) Subscriber Badge on Thursday November 15 2018, @03:19PM (#762191) Journal

    I would strongly prefer a clip on L'Oréal sensor censor that measures exposure to politically incorrect speech which may be offensive.

    Such a device could be medically necessary for the mental well being of highly sensitive individuals.

    There needs to be a government program to pay for this.

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