Most consumers still don't know how brands are using their data - Help Net Security
Despite the past year’s global focus on GDPR and other data privacy regulations designed to give consumers more power over their data, more than half (55 percent) of consumers still don’t know how brands are using their data, according to the Acquia survey of more than 1,000 U.S.-based consumers.
On top of that, 65 percent don’t even know which brands are using their data.
Additional key findings from the survey include:
- 59 percent of consumers wait at least a month before sharing any personal data with brands
- 49 percent of respondents are more comfortable giving personal information to brands with a physical store presence
- 65 percent of respondents would stop using a brand that was dishonest about how it was using their data
California’s CCPA data privacy law and Maine’s Internet privacy protection bill, some of the most restrictive in the nation, are standing behind the consumers who want to understand and control their data – and other states are following. Brands trying to reach those consumers will need to act accordingly, and the stakes are high.
Acquia’s research found that consumers are not willing to give brands a second chance to protect the integrity of their data. This means that businesses have only one chance to make sure their customers know that their personal information, and their privacy, is in safe hands.
(Score: 1) by fustakrakich on Monday July 22 2019, @07:46PM (4 children)
That would be the first mistake.
And unless there is a leak, you will never know what they have or how they use it.
Just go with Miranda, *Any info you give will be used against you*. So play it safe, and don't give up anything.
La politica e i criminali sono la stessa cosa..
(Score: 2) by ikanreed on Monday July 22 2019, @08:01PM (3 children)
You say that like it's not a minefield of "innocuous" spying to get through something simple having a phone number of sending an email.
(Score: 1) by fustakrakich on Monday July 22 2019, @08:24PM (2 children)
minefield of "innocuous" spying
Yes, it's ubiquitous, but why make it easy for them? Use separate throwaway accounts on your throwaway devices.
La politica e i criminali sono la stessa cosa..
(Score: 2) by ikanreed on Monday July 22 2019, @08:29PM (1 child)
Ah yes, piles and piles of garbage and wasted money are the solution.
(Score: 1) by fustakrakich on Monday July 22 2019, @08:36PM
The accounts are free. Let them waste their money. You're not going to stop them from collecting, so give them garbage.
La politica e i criminali sono la stessa cosa..
(Score: 4, Insightful) by SomeGuy on Monday July 22 2019, @07:55PM
Bwahahahaha. A business respecting privacy? Thats hilarious.
When you give any company any piece of information - your name, your phone number, your e-mail address, your face on their recognition cam, the serial numbers on your dollar bills, the time and date of your purchase, even when you just open their web page - you should ALWAYS assume that will be mis-used, referenced to mine more data, and/or sold to the highest bidder.
(Score: 2) by Thexalon on Monday July 22 2019, @08:49PM (1 child)
Whatever they damn well please.
They'll swear up and down they aren't, but when push comes to shove, they will do what they want with the information they have. And if they do get caught with their hands in the cookie jar, they'll make a very solemn promise to never do it again, and go right back to doing what they were doing.
The only thing that stops a bad guy with a compiler is a good guy with a compiler.
(Score: 2) by Runaway1956 on Monday July 22 2019, @11:10PM
Exactly. They'll use your data in all the most obvious of ways, sure. Then, they'll try to get some more value, maybe in using it in non-obvious ways. Then, they sell it to the highest bidder, and maybe the second and third highest bidders as well. And, all of those buyers will use that data however THEY damn well please, because they bought it, and now it's their data as well. They may use their data as a "control group" in some kind of "anonymized" research, or they may just go the obvious route, trying to figure out purchasing habits, cross referenced to demographics. Or, you may become a data point in some kind of political bullshit, or psychological bullshit. You may be the data point that tips the scales in favor of some policy that you would despise, if only you knew about the policy. You, and the xx.x million other consumer's whose data was harvested and used, while keeping you in the dark about how that data would be used.
(Score: 1, Informative) by Anonymous Coward on Monday July 22 2019, @09:25PM (1 child)
Facebook for example has fucked its dumb users time and again and it has not lead to an exodus.
Ditto all other large tech companies, most banks and insurance agencies, probably utilities ...
(Score: 1, Interesting) by Anonymous Coward on Tuesday July 23 2019, @01:10AM
Actually it did lead to an exodus, just not total. The general public requires an over abundance of proof before they start to budge. I predict privacy legislation will get more and more traction.
(Score: 1, Interesting) by Anonymous Coward on Monday July 22 2019, @11:25PM
The problem is that since the 2000s, it has become too fucking easy to contractually sign your privacy away. Want to edit your data or view what they have on you? Too fucking bad!
I'd actually like to see the effects of passing law to require businesses to operate on a "need to know basis" and if they want more information? They have to separately ask you for that information in a clear and consise manner AS WELL AS making any info they have ever collected on you viewable and editable on their website.
Then again, they'd find ways around this because letting politicians pass a law on that will result in a total clusterfuck with two dozen holes used to circumvent it.
What is honestly so hard about being an upstanding busness that DOESNT fuck it's customers in the ass every opportunity? Why can't folks think "long term" and build a trustable rapport with their customers?