Submitted via IRC for SoyCow2718
Amazon tests a one-tap review system for product feedback – TechCrunch
Amazon is testing an easier way for people to leave product feedback with the launch of one-tap ratings. The change is meant to encourage those who don’t have the time, energy or interest in writing reviews to still share their opinion about the product, which benefits the larger Amazon community of shoppers who are reliant on ratings and reviews to make better purchasing decisions.
If you have access to the new experiment, you’ll be able to just tap once to leave your star rating on any item, without having to fill out additional fields like a review title and written review, as previously required.
[...] Only those one-tap ratings from Verified Purchases will contribute to the product’s overall star rating. You’re also able to expand on your feedback later on, if you choose, by adding a review, photos, or video.
The new feature could go a long way towards being able to collect feedback from a larger number of online consumers, as many don’t bother with writing reviews. It could also help balance out the ratings with feedback from real shoppers, as opposed to those who may have been incentivized or paid to leave reviews.
[...] Amazon confirmed the new feature is an experiment, not a public launch.
“We are testing a feature that allows customers to leave feedback easily while also helping shoppers get authentic customer ratings on products from a broader set of shoppers,” an Amazon spokesperson said.
(Score: 3, Insightful) by ikanreed on Wednesday September 18 2019, @07:28PM (1 child)
I don't want to engage with your brand. Not at all.
(Score: 0) by Anonymous Coward on Wednesday September 18 2019, @07:31PM
Please tap and hold for five seconds to stop engaging with our brand.
(Score: 0) by Anonymous Coward on Wednesday September 18 2019, @07:36PM
They used lots of words so must be clever.
(Score: 3, Insightful) by SomeGuy on Wednesday September 18 2019, @08:03PM
Tapping. Because clicking just doesn't leave enough nasty grease on the screen.
(Score: 2) by All Your Lawn Are Belong To Us on Wednesday September 18 2019, @08:41PM
Better and more efficient product manipulation by other than consumers in 5.... 4..... 3.....
This sig for rent.
(Score: 4, Insightful) by Anonymous Coward on Wednesday September 18 2019, @08:44PM (5 children)
who needs the star rating of someone who cares so little they can't write a few words? if amazon wanted to improve the ratings they could get rid of all the non verified purchaser reviews. we don't need some ass kissing story from a media whore telling us this is great.
(Score: 2, Insightful) by anubi on Wednesday September 18 2019, @11:41PM (4 children)
Isn't it common knowledge that companies farm out writing 5 star reviews?
I no longer look for 5 star. Meaningless. They can buy that.
What I look for is a trail of pissed off people leaving their tales of woe on the forum.
The 1 star review, and WHY, is by far more valuable.
"Rate and Run" reviews are useless.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
(Score: 3, Interesting) by webnut77 on Thursday September 19 2019, @01:48AM (3 children)
I wouldn't trust any review, good or bad, without any meaningful text. Reviews like "this widget is great" or "worst widget evar" don't qualify.
Amazon could do a better service by not lumping all of a vendor's 13 different models together. Sometimes I forget to hunt and click the "only show me this blasted model" button.
Critical reviews generally carry more weight than the positive reviews. Although you do have to weed out the "I installed my motherboard upside down and it fried my hard drive" reviews.
(Score: 2) by optotronic on Thursday September 19 2019, @02:03AM (2 children)
Does such a button really exist on amazon? I did a quick check and couldn't find one. If it exists, it would be a big help sometimes.
(Score: 3, Informative) by webnut77 on Thursday September 19 2019, @02:41AM (1 child)
Yes, it does. Case in point for the Tenda AC1900 router.
https://smile.amazon.com/Tenda-AC15-AC1900-Wireless-Gigabit/product-reviews/B0143HBZMW/ref=cm_cr_arp_d_viewopt_fmt?ie=UTF8&reviewerType=all_reviews&filterByStar=critical&pageNumber=1&formatType=current_format [amazon.com]
There are five dropdown boxes: "SORT BY", "FILTER BY", "All Critical", "Capacity:AC1900", "Text, image, video".
BTW, the Tenda AC1900 router is really crappy. It doesn't support IPv6 and has three known backdoors! Look for the review by Webnut77.
(Score: 2) by optotronic on Friday September 20 2019, @02:10AM
Thanks! Once I showed all reviews (click on "See all [nnn] customer reviews" under the bottom review on the product page) for a sample product, the dropdown you described and demonstrated appeared. That should help in the future if I can remember it!
(Score: 5, Informative) by PartTimeZombie on Wednesday September 18 2019, @08:49PM
When I check online ratings for almost anything, most of them are of no use at all.
People already post star-rated reviews and leave no comment, and it doesn't help. Why is the product 1 star? Or 5 stars? The best reviews are almost always 2, 3 ,or 4 stars. Those people tend to leave some sort of comment that has some bearing on the actual product.
5 Stars, OMG! Awesome! Is no help at all.
(Score: 0) by Anonymous Coward on Wednesday September 18 2019, @08:51PM (1 child)
waiting for ¡double tap[tm]! product feedback.
(Score: 0) by Anonymous Coward on Thursday September 19 2019, @01:05AM
But for her pleasure we are changing that to pinch and sweep in order to find the button more easily.
Gawd… that was crude. I apologize on behalf of my gender.
(Score: 0) by Anonymous Coward on Wednesday September 18 2019, @09:57PM
Tap, Stroke, Squirt!
(Score: 0) by Anonymous Coward on Thursday September 19 2019, @08:47AM
They've gone from being the most useful to the least in just a few years.
* Fake reviews. Verified purchase helps, but not nearly enough.
* Reviews that say nothing. This is going to make that worse, not better.
* Review pirates. What you do is find an old item that was discontinued but had lots of good reviews. Then you take over the old product listing and replace it with your garbage product, but keep all the old reviews. Anyone who reads them closely will spot the difference, but you still get the search placement and psychological impact of seeing all the good reviews. For bonus points, replace a similar product, like an old high quality 4GB flash drive with your new, fake "1TB" flash drive. Most people won't spot that unless they see the review dates. I report these to Amazon but they don't care.
One of the worst things about Amazon turning themselves into eBay is that they now have entirely new problems that are the worst things about both companies.