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posted by chromas on Sunday July 12 2020, @08:20PM   Printer-friendly
from the demonetized dept.

YouTube is finally letting creators know exactly how they’re making money on YouTube:

YouTube creators in the company’s Partner Program can earn money a bunch of different ways — through advertising, subscriptions, donations, live-streaming features, and YouTube Premium revenue. There are a lot of variables, and now YouTube is finally gathering all of those numbers in one place and giving that information to creators in the form of a new monetization metric called RPM.

RPM, or revenue per mille, is a take on the standard metric YouTube creators already use referred to as CPM, or cost per mille (sometimes referred to as cost per thousand). Although the two sound similar, they do two different things. RPM is much more useful for creators who are trying to grow their channels and figure out where their monthly income is coming from.

CPM measures the cost of every 1,000 ad impressions before YouTube takes its share of revenue, but RPM shows a creator’s total revenue (both from ads and other monetization areas) after YouTube takes the cut. This doesn’t represent a change to how much creators are making. Rather, it helps creators better understand where they’re making their money and how the revenue share breaks down.

[...] Basically, if CPM is an advertiser-focused metric, RPM is tailor-made for creators. For example, RPM includes the total number of video views, including videos that weren’t monetized. This is designed to show creators how much they might be missing out on revenue-wise from videos that generate views but aren’t eligible for monetization and changes they can make to ensure future videos are monetized.


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  • (Score: 1, Insightful) by Anonymous Coward on Sunday July 12 2020, @08:44PM (1 child)

    by Anonymous Coward on Sunday July 12 2020, @08:44PM (#1020009)

    Buried somewhere in thiw PR fluff piece is the omission of how this will in fact hose the creators. Probably through a slight change to EULA that prohibits something that they are currently.using to get by.

    • (Score: 0) by Anonymous Coward on Sunday July 12 2020, @11:23PM

      by Anonymous Coward on Sunday July 12 2020, @11:23PM (#1020075)

      The hosing down started in 2014. They are strangling the goose who laid the golden egg. Just search for 'demonetized' or 'demonetized again'. Just look at the suggestion page and you can see who is pushing for top billing and what youtube wants.

  • (Score: 2) by Runaway1956 on Sunday July 12 2020, @08:44PM (7 children)

    by Runaway1956 (2926) Subscriber Badge on Sunday July 12 2020, @08:44PM (#1020010) Journal

    RPM package management is alright, but I think APT is better.

    • (Score: 0) by Anonymous Coward on Sunday July 12 2020, @08:52PM

      by Anonymous Coward on Sunday July 12 2020, @08:52PM (#1020015)

      Ubuntu likes snaps so much they're going to force them down your throat, up your ass, and into any other orifice their perverted diversity-hire pink-hairs can dream up.

    • (Score: 0) by Anonymous Coward on Sunday July 12 2020, @11:35PM (3 children)

      by Anonymous Coward on Sunday July 12 2020, @11:35PM (#1020079)

      RPM is garbage.

      Compared to apt? RPM is sewer scum.

      • (Score: 2) by Runaway1956 on Sunday July 12 2020, @11:44PM (2 children)

        by Runaway1956 (2926) Subscriber Badge on Sunday July 12 2020, @11:44PM (#1020084) Journal

        Face it - RPM is superior to all of Windows package managers. I mean, it does kinda manage packages, right?

        • (Score: 0) by Anonymous Coward on Monday July 13 2020, @12:00AM (1 child)

          by Anonymous Coward on Monday July 13 2020, @12:00AM (#1020088)

          BTW, when does Arkansaw duck season begin?

          • (Score: 0) by Anonymous Coward on Monday July 13 2020, @01:07AM

            by Anonymous Coward on Monday July 13 2020, @01:07AM (#1020113)

            Nov 21st.

    • (Score: 0) by Anonymous Coward on Monday July 13 2020, @12:57AM

      by Anonymous Coward on Monday July 13 2020, @12:57AM (#1020109)

      I prefer .exe's .reg's and especially love.cab

    • (Score: 2) by maxwell demon on Monday July 13 2020, @08:58AM

      by maxwell demon (1608) on Monday July 13 2020, @08:58AM (#1020191) Journal

      I see, you prefer Advanced Persistent Threats.

      Well, you get that on YouTube, too, in the form of demonetization and copyright claims.

      --
      The Tao of math: The numbers you can count are not the real numbers.
  • (Score: 5, Informative) by Opportunist on Sunday July 12 2020, @09:12PM (11 children)

    by Opportunist (5545) on Sunday July 12 2020, @09:12PM (#1020021)

    Youtube creators have turned to Patreon, merch selling and making their own ads. Mostly because they learned you can't trust YouTube with your income.

    Sorry, YouTube. Too little, too late. Nobody gives a shit about your ad revenue anymore, mostly because you alter the deal more often and more unfavorably than even Darth Vader could.

    • (Score: 0) by Anonymous Coward on Sunday July 12 2020, @09:32PM (4 children)

      by Anonymous Coward on Sunday July 12 2020, @09:32PM (#1020026)

      Pewdiepie disagrees and laughs at your ignorance.

      • (Score: 2) by Opportunist on Sunday July 12 2020, @10:21PM (3 children)

        by Opportunist (5545) on Sunday July 12 2020, @10:21PM (#1020042)

        Sorry, I was talking about your everyday creator, not the handful celebrities that are pretty much above the law because YouTube can't afford to piss them off too badly because that would cause millions to start a vendetta.

        • (Score: 0) by Anonymous Coward on Sunday July 12 2020, @10:55PM (2 children)

          by Anonymous Coward on Sunday July 12 2020, @10:55PM (#1020060)

          handful celebrities that are pretty much above the law because YouTube can't afford to piss them off too badly because that would cause millions to start a vendetta.

          So basically these are the Youtube equivalent to the titty streamers on the Twich streaming service who have connections with the moderators. Got it.

    • (Score: 2) by c0lo on Sunday July 12 2020, @11:21PM (5 children)

      by c0lo (156) Subscriber Badge on Sunday July 12 2020, @11:21PM (#1020072) Journal

      That ship has sailed

      You sure? Not like Google can't afford to buy Patreon (and bury it like most of the other projects of theirs)

      --
      https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
      • (Score: 2) by Opportunist on Sunday July 12 2020, @11:44PM (2 children)

        by Opportunist (5545) on Sunday July 12 2020, @11:44PM (#1020083)

        The problem with that is that you can't exactly bury an idea, and it's not a social media platform, it doesn't only work if everyone and their dog is using it. You buy up and bury Patreon, people will move on to GoFundMe. And by the time you bought and buried that, PatreonReloaded will be launched.

        • (Score: 0) by Anonymous Coward on Monday July 13 2020, @12:51AM (1 child)

          by Anonymous Coward on Monday July 13 2020, @12:51AM (#1020104)

          The problem with that is that you can't exactly bury an idea

          No gonna happen, but I'd like Google to try.
          Until the people realize they can set up an e-commerce site of their own.

          • (Score: 0) by Anonymous Coward on Monday July 13 2020, @05:51AM

            by Anonymous Coward on Monday July 13 2020, @05:51AM (#1020159)

            Expecting everyone to be security experts to earn a few bucks, eh?

      • (Score: 1, Informative) by Anonymous Coward on Tuesday July 14 2020, @12:18PM (1 child)

        by Anonymous Coward on Tuesday July 14 2020, @12:18PM (#1021185)

        I had been watching Jack Conte as part of Pomplamoose (A little band that became popular through Youtube in the late 2000s to early 2010s). Imagine my surprise when I discovered HE was the creator and owner of Patreon. I very much doubt with his past history that he would just willingly sell Patreon. Instead YouTube is trying to match the service and let people offer individual subscriptions with rewards in the same manner. YouTube Red is not doing well enough for the creators I suppose.

        • (Score: 2) by c0lo on Tuesday July 14 2020, @12:31PM

          by c0lo (156) Subscriber Badge on Tuesday July 14 2020, @12:31PM (#1021192) Journal

          Thanks for the pointer.

          --
          https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
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