"Nowadays we are a business technology company":
Finish [sic] telecoms giant Nokia has announced that the company is rebranding and, for the first time in almost six decades, changing its logo. The move is part of a strategy to disassociate Nokia from smartphones, which it hasn't made in around ten years.
On the eve of Barcelona's Mobile World Congress, Nokia announced a new corporate logo that is made up of five different shapes to form the company's name. The famous blue-colored lettering of old has been replaced in favor of a range of colors that change depending on the use.
Chief Executive Pekka Lundmark told Reuters, "There was the association to smartphones and nowadays we are a business technology company."
Nokia hasn't made smartphones since the Nokia Lumia 1020 in 2013, the year before Microsoft bought its mobile phone business - and we know how that turned out. Microsoft sold its Nokia-branded feature phone business to HMD Global in 2016.
[...] Nokia hopes to increase its market share when it comes to serving wireless service providers with network equipment, something that should be easier now that Huawei is prohibited from selling its 5G networking gear to many countries. But Nokia's main focus will be selling equipment to private companies, an area that made up 8% of its revenue last year, or around 2 billion euros (roughly $2.11 billion). Lundmark said Nokia's aim is to take that figure into double digits as quickly as possible.
(Score: 3, Touché) by Opportunist on Tuesday February 28, @08:50AM (4 children)
We screwed up our core business and are pissing in the wind trying to find something new to do.
(Score: 2) by driverless on Tuesday February 28, @08:54AM
I read it as "we just got a new CEO", but it's been about three years so that wasn't it after all.
(Score: 2, Insightful) by Anonymous Coward on Tuesday February 28, @09:49AM (1 child)
Which was still a bad idea and the resulting logo looks badly borked.
tldr; Nokia doomed.
(Score: 2) by Opportunist on Tuesday February 28, @10:16AM
What else is new?
(Score: 2) by JoeMerchant on Tuesday February 28, @06:21PM
They had help. Sure, Nokia mismanaged their transition to smartphones, but Microsoft was the one who really pulled the flush handle.
Україна досі не є частиною Росії Слава Україні🌻 https://news.stanford.edu/2023/02/17/will-russia-ukraine-war-end
(Score: 3, Interesting) by Mojibake Tengu on Tuesday February 28, @09:14AM (3 children)
The new logo is broken. The font looks exactly like a neon sign with missing segments.
Maybe that happened subconsciously while the management picked that from some presented artworks, but it surely is a mental signal of business deterioration.
The edge of 太玄 cannot be defined, for it is beyond every aspect of design
(Score: 2) by JoeMerchant on Tuesday February 28, @04:32PM (1 child)
I had the exact same thought, and wonder what their stated intent for that "feel" in the logo is?
I would guess it's to be clear that they're re-inventing themselves and maybe going to grow again in the future? Still, it feels a lot like that "you have to forgive me, I'm emotionally fragile since my recent breakup" vibe.
Україна досі не є частиною Росії Слава Україні🌻 https://news.stanford.edu/2023/02/17/will-russia-ukraine-war-end
(Score: 2) by kazzie on Wednesday March 01, @04:53AM
My thought was that the letters in their logo are suffering from packet loss, given the missing strokes.
Not good for a company specialising in "business communications" ...
(Score: 2) by Freeman on Tuesday February 28, @04:38PM
What do you have against Neon signs? It's the Universal sign for Open for business.
Joshua 1:9 "Be strong and of a good courage; be not afraid, neither be thou dismayed: for the Lord thy God is with thee"
(Score: 2) by WizardFusion on Tuesday February 28, @10:22AM (4 children)
Does anyone else (old enough) see the Windows NT Server logo in the "ropes"?
https://www.winhistory.de/more/bilder/nt4slogo.png [winhistory.de]
Overall, the whole thing looks awful.
(Score: 2) by Mojibake Tengu on Tuesday February 28, @01:30PM (2 children)
Windows NT Server is spaghetti code. That's it.
The edge of 太玄 cannot be defined, for it is beyond every aspect of design
(Score: 2) by JoeMerchant on Tuesday February 28, @04:36PM (1 child)
Not only spaghetti, but also a bag of snakes: constrictors that will lock you in like a Chinese finger puzzle as soon as you touch it.
Україна досі не є частиною Росії Слава Україні🌻 https://news.stanford.edu/2023/02/17/will-russia-ukraine-war-end
(Score: 2) by inertnet on Wednesday March 01, @09:57PM
Also how dreadlocks are braided (or woven?).
Dread and lock, fitting for Microsoft but not Nokia.
(Score: 3, Funny) by looorg on Wednesday March 01, @02:38AM
The old NT Tramp stamp.
(Score: 0) by Anonymous Coward on Tuesday February 28, @11:07AM (6 children)
Firstly it's Finnish, not Finish.
Secondly, the new logo is retarted. You can't even read it unless you know what it means. Like someone in Twitter said
, but that does no save it.
You would think the company would want to have some history and "stamina" in it's business. Consumers are not even Nokia's customers anymore (HMD Global has the rights to Nokia phones), so i don't get this
-idea. Why not change the company name while they are at it?
(Score: 3, Informative) by janrinok on Tuesday February 28, @01:33PM
We know - but it is a quotation from the source, so we have acknowledged it.
(Score: 3, Interesting) by looorg on Tuesday February 28, @03:04PM (3 children)
I assume this was supposed to be a joke. But is it tho? As some kind of weird pseudomath then perhaps it looks correct at first glance but if we assume it says N0<1A even tho the N and the A looks slightly borked, poor penmanship or they are just supposed to be weird symbols or variables representing something else. N0 can be reduced to just 0 as that part will always be 0. But 0<1A is only true as long as A is a positive number strictly larger than (>) zero. If A is zero or a negative number then the logical operation of < will be wrong. 0<0 doesn't make any sense and if A is negative then it's all wrong. So in that regard the equation lacks definitions. It could be correct but it is poorly defined and written.
That said it's overall a fugly logo and it looks stupid. I don't know what they where thinking. But I'm sure that it cost them many $.
(Score: 0) by Anonymous Coward on Tuesday February 28, @05:26PM (2 children)
mathematically correct???
If you rotate the first character 90 degrees and invert the last character, I see:
70<14
Other than this, I cannot see how to interpret the logo mathematically.
(Score: 0) by Anonymous Coward on Tuesday February 28, @06:46PM
Guys, it's a joke. Don't think about it too hard.
(Score: 2) by looorg on Tuesday February 28, @08:41PM
That would be even worse. As it would just be false. There is not even a way to make that one correct or plausible.
(Score: 2) by DannyB on Tuesday February 28, @03:07PM
<very-very-little-sarcasm>
Thirdly that is retarded.
Fourthly, it's retarded not retarted.
Three dictionaries say: common misspelling of retarded.
One dictionary says: One who has been given additional tarts.
I always feel so insulted when someone replies to me saying: Your an idiot. (sic)
</very-very-little-sarcasm>
How often should I have my memory checked? I used to know but...
(Score: 2) by isostatic on Tuesday February 28, @01:05PM (3 children)
> The move is part of a strategy to disassociate Nokia from smartphones, which it hasn't made in around ten years.
OK
https://www.msn.com/en-za/lifestyle/shopping/nokia-unveils-an-affordable-new-android-smartphone-that-customers-can-fix-themselves/ar-AA17ZVlo [msn.com]
Yet just 24 hours ago
> Nokia unveiled its "self-fix phone'" - one of the first budget Android smartphones designed to be repaired at home - at Mobile World Congress on Monday.
(Score: 4, Informative) by DannyB on Tuesday February 28, @03:24PM
I seem to remember in 2010 when Microsoft was making good progress subverting, infiltrating and destroying Nokia.
Bit of history . . .
In about 2010, an outgoing Nokia executive Anssi Vanjoki said something like: using Android as an OS on Nokia phones would be like peeing your pants in winter to stay warm. This is easily googleable. It was industry headline news. It was Nokia announcing that Stephen Elop was going to sink Nokia's ship by chaining it to Windows Phone as a bloat anchor. And they proceeded to. Then Elop went back to Microsoft. I skipped other great bits such as the (in)famous "burning platform" memo. See the Wikipedia article on Stephen Elop. [wikipedia.org] Skip to the section: CEO of Nokia
It kind of sucks to be old and be able to look back over a lifetime of Microsoft being truly and utterly despicably evil.
How often should I have my memory checked? I used to know but...
(Score: 2) by Sourcery42 on Tuesday February 28, @05:13PM (1 child)
The new "Nokia" smartphones are made by a Chinese company called HMD Global. I'm not sure of the exact business relationship between the Finnish company we know as Nokia and HMD Global, but I think HMD Global pretty much licenses the name Nokia to slap on their phones.
(Score: 1, Informative) by Anonymous Coward on Tuesday February 28, @06:49PM
HMD global is a Finnish company. Yes they license the Nokia name for their phones. Right now the phones are made probably in China, but they are moving some of the production to Europe.
(Score: 1) by MonkeypoxBugChaser on Tuesday February 28, @03:16PM (1 child)
When you have to change your logo randomly and it's your only thing, you're not going to make it.
(Score: 2) by JoeMerchant on Tuesday February 28, @05:22PM
You never know, they've had a pretty good run since being a paper mill in 1865, they might ride the name into new business areas.
Україна досі не є частиною Росії Слава Україні🌻 https://news.stanford.edu/2023/02/17/will-russia-ukraine-war-end
(Score: 2) by Rosco P. Coltrane on Tuesday February 28, @06:38PM
The two main things this new logo evokes for me:
1/ Half of our name has tripped over a giant pink rattan strand
2/ We'd love to evoke the hot new field of AI, but our name only has IA in it. So hopefully dyslexic Artificial Intelligence is cool too and nobody will notice.
They should have kept making phones - and stayed away from Microsoft.
(Score: 2) by istartedi on Tuesday February 28, @11:47PM
Design team: We calculated that the new logo will save the company $1.85/page when printing company letter head.
Management: really? That much?
Design team: Yes. You were the ones who signed the deal with HP, remember?
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