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posted by janrinok on Sunday May 14, @05:57AM   Printer-friendly
from the fired-his-poor-dog dept.

Elon Musk says he's found a new CEO for Twitter, a woman who will start in 6 weeks:

Elon Musk said Thursday he has found a new CEO for Twitter, or X Corp. as it's now called.

He did not name the person but she will be starting in about six weeks.

Musk, who bought Twitter last fall and has been running it since, has been insisting he is not the company's permanent CEO.

The Tesla billionaire said in a tweet Thursday that his role will transition to being Twitter's executive chairman and chief technology officer.

Musk has been saying for nearly six months that he plans to find a new CEO for San Francisco-based Twitter.


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  • (Score: 5, Informative) by coolgopher on Sunday May 14, @06:10AM (19 children)

    by coolgopher (1157) Subscriber Badge on Sunday May 14, @06:10AM (#1306252)

    Her name is Linda Yaccarino [abc.net.au].

    • (Score: 4, Interesting) by Mojibake Tengu on Sunday May 14, @06:26AM (7 children)

      by Mojibake Tengu (8598) on Sunday May 14, @06:26AM (#1306255) Journal

      Sane people are not very happy about she actually being a WEF puppet operative. Also, a COVID-19 vaccination media fanatic.

      I evaluate this situation as "Musk is now under heavy pressure by establishment".

      Let's just wait and see how this goes.

      --
      The edge of 太玄 cannot be defined, for it is beyond every aspect of design
      • (Score: 5, Insightful) by Mojibake Tengu on Sunday May 14, @08:17AM (6 children)

        by Mojibake Tengu (8598) on Sunday May 14, @08:17AM (#1306256) Journal

        So let me say it stronger. Musk once literally said on Twitter about WEF:

        an unelected world government that the people never asked for and don’t want

        So, now when he endorses that woman, he either lied straight, or he was forced to do this by other factors.

        Either way, he lost his face. Just a turncoat.

        --
        The edge of 太玄 cannot be defined, for it is beyond every aspect of design
        • (Score: 2, Insightful) by Anonymous Coward on Sunday May 14, @09:35AM (4 children)

          by Anonymous Coward on Sunday May 14, @09:35AM (#1306257)

          He has to strike a nearly impossible balance to keep Twitter from becoming an echo chamber, while making it profitable. The right will eat shit to get even a crumb of platform, while the left will use the media to target advertisers and tear it all down. So wait to see if this was a 4D chess move or betrayal, and continue to not trust Twitter for anything important.

          • (Score: 1, Insightful) by Anonymous Coward on Sunday May 14, @11:18AM

            by Anonymous Coward on Sunday May 14, @11:18AM (#1306262)

            > and continue to not trust Twitter for anything important.

            Define "important" please. These days the definition seems to depend on how polarized you are?

            If we're talking "breaking news" then Twitter has always been good for the scoop, usually without any benefit of fact checking. So if the "breaking news" directly effects you, best to check that it's not a false alarm or worse (SWATting, false flag).

            If it's an opinion that is going viral, again, make sure for yourself that it's grounded in fact...not just that you agree with it.

          • (Score: 1, Insightful) by DadaDoofy on Sunday May 14, @11:20AM (1 child)

            by DadaDoofy (23827) on Sunday May 14, @11:20AM (#1306263)
            Considering that it was an echo chamber, he's done a good job at fixing that. Taking down tweets about the location of his private jet designed to encourage loony lefties to take him out is not "censorship" - anymore than prohibiting people from screaming FIRE in a crowded theater.
            • (Score: 5, Insightful) by Anonymous Coward on Sunday May 14, @02:14PM

              by Anonymous Coward on Sunday May 14, @02:14PM (#1306275)

              Censoring opposition Turkish tweets before the election from Mr. Free Speech Absolutionist, FTW!

              Posting his private jet location using public information with an hour delay is a pretty strange definition of doxxing, if that is what you are getting at.

              And disagreeing with him and getting sacked is EXACTLY like yelling FIRE in a crowded theater! So is criticising him or report on his shortcomings and getting your account terminated or suspended. f

              He's my free speech hero!!!

          • (Score: 0) by Anonymous Coward on Thursday May 18, @01:16PM

            by Anonymous Coward on Thursday May 18, @01:16PM (#1306839)

            He brought this on himself! Now he has to dig himself out.

            On the bright side, now Musk has something to occupy his time.

        • (Score: 2) by epitaxial on Sunday May 14, @08:04PM

          by epitaxial (3165) on Sunday May 14, @08:04PM (#1306311)

          Would Musk not be a part of the WEF?

    • (Score: 2) by driverless on Sunday May 14, @11:05AM (1 child)

      by driverless (4770) on Sunday May 14, @11:05AM (#1306260)

      Holy crap, how much would you need to pay someone to become the target for roughly every second or third shitstorm on the planet? Musk at least is oblivious to all the crap, but how will a normal human cope with it?

      • (Score: 5, Funny) by Gaaark on Sunday May 14, @03:08PM

        by Gaaark (41) Subscriber Badge on Sunday May 14, @03:08PM (#1306286) Journal

        Get hired, get a large pay, get a nice 'Golden Parachute' in the contract.

        Shit gets too real/could end your career; bow out, put 'Golden Parachute' into bank/investments.

        Twit-tweet about retirement.

        --
        --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---
    • (Score: 4, Interesting) by quietus on Sunday May 14, @11:13AM (8 children)

      by quietus (6328) on Sunday May 14, @11:13AM (#1306261) Journal

      She's an advertising executive with a reputation of reliability -- a steady hand who will return solid companies back to twitter.

      She's also been active in equal opportunities for women, which makes it likely she'll kick out the raving lunatics of the woke/anti-woke camp, as well as other fanatics.

      The only remaining question is whether we, the consumers, will still think twitter interesting enough without the foaming-at-the-mouth trainwreck crowd.

      • (Score: 2, Touché) by Anonymous Coward on Sunday May 14, @11:27AM (7 children)

        by Anonymous Coward on Sunday May 14, @11:27AM (#1306264)

        > She's an advertising executive with a reputation of reliability

        Isn't that a non sequitur? A long time ago, big bucks advertising switched from "describing a product" to "linking a product to sex, desirable lifestyle, (etc)" -- not far from professional lying. Thus it seems that nearly everyone in the USA now feels that they have to drive a huge truck/SUV...just to move their ass around.

        • (Score: 3, Insightful) by quietus on Sunday May 14, @05:17PM

          by quietus (6328) on Sunday May 14, @05:17PM (#1306296) Journal

          ... a reputation of reliability [within the advertising industry and their clients]. Also, selling stuff (i.e. non-basic needs stuff) has relied on emotions, need for status and the fear of missing out, since Eve handed Adam a strange new fruit.

        • (Score: 2) by Nuke on Sunday May 14, @05:52PM (2 children)

          by Nuke (3162) on Sunday May 14, @05:52PM (#1306303)

          nearly everyone in the USA now feels that they have to drive a huge truck/SUV.

          I guess the 4-wheeled aircraft carriers that were American cars in the 1970s were before your time.

          • (Score: 0) by Anonymous Coward on Monday May 15, @12:32AM

            by Anonymous Coward on Monday May 15, @12:32AM (#1306328)

            > I guess the 4-wheeled aircraft carriers that were American cars in the 1970s were before your time.

            Well within my time. We had one of these in the family (bought for $200 at the end of its life as a "winter car" for use in the road salt): https://www.ultimatespecs.com/car-specs/Buick/130704/Buick-Wildcat-Sport-Coupe-1970-Custom-3-speed.html [ultimatespecs.com]
            As big as it was, the Wildcat weighed 4288 lbs (1945 kgs). Less than a lot of current SUVs and about the same as a stripped current pickup truck (most trucks sold are heavily optioned and weigh ~1000# more).
            My SO's family had a similar vintage Olds 442, that was well under 4000#.

            10 years later ('80s) was the "great downsizing" and the end of those large sedans.

          • (Score: 2) by toddestan on Monday May 15, @04:08AM

            by toddestan (4982) on Monday May 15, @04:08AM (#1306343)

            Those old cars were long with a hood you can land an airplane on, but other than their length they aren't actually that large by today's standards. A modern pickup or large SUV absolutely towers over them, and even compacts will rival them on weight.

        • (Score: 3, Informative) by gtomorrow on Sunday May 14, @07:26PM (2 children)

          by gtomorrow (2230) on Sunday May 14, @07:26PM (#1306309)

          Isn't that a non sequitur?

          Non-sequitur [wiktionary.org]? I think the word you were looking for is dichotomy [wiktionary.org] or possibly paradox [wiktionary.org].

          In any case, 1) she's an advertising executive with a reputation of reliability...for her clients, and 2) no one said she's an ad exec with a reputation for honesty.

          • (Score: 2, Informative) by Anonymous Coward on Monday May 15, @10:46AM (1 child)

            by Anonymous Coward on Monday May 15, @10:46AM (#1306361)

            Oxymoron.

            • (Score: 2) by gtomorrow on Monday May 15, @03:52PM

              by gtomorrow (2230) on Monday May 15, @03:52PM (#1306406)

              Depending on how pedantic you want to be, I suppose. It wasn't exactly a contradiction in terms, but close enough. The most memorable definition of oxymoron [wiktionary.org] is George Carlin's "Jumbo Shrimp" or "Military Intelligence."

  • (Score: 2, Interesting) by epitaxial on Sunday May 14, @06:26AM (3 children)

    by epitaxial (3165) on Sunday May 14, @06:26AM (#1306254)

    Remember when Elon Musk let people vote for him to quit and he agreed to abide by the results? https://www.reuters.com/technology/musk-poll-shows-575-want-him-step-down-twitter-chief-2022-12-19/ [reuters.com] Pepperridge Farms remembers. I'd wager she never gets the job.

    • (Score: 5, Insightful) by gnuman on Sunday May 14, @01:14PM

      by gnuman (5013) on Sunday May 14, @01:14PM (#1306270)

      She'll have the job, but Musk calls the shots anyway since he's the owner. And the more embedded he's in Twitter, the worse it is for the CEO. She'll probably just be CEO in name only. And to take any flak from the many missteps of the leadership

    • (Score: 4, Interesting) by Anonymous Coward on Sunday May 14, @02:16PM

      by Anonymous Coward on Sunday May 14, @02:16PM (#1306276)

      He has to find a CEO or risk a lot more financial trouble with the Tesla investors who have taken him to court, where Musk has assured the court that Tesla is his primary focus and he will appoint a Twitter CEO "soon."

    • (Score: 5, Insightful) by Thexalon on Sunday May 14, @10:26PM

      by Thexalon (636) Subscriber Badge on Sunday May 14, @10:26PM (#1306323)

      I'm reasonably certain she'll get the job.

      Let's say you're Elon Musk. And you've bought a company for far more than it was worth, and mismanaged it so badly that your mismanagement is a regular joke for comedy writers. You're probably on your way to Twitter going belly-up.

      The last thing you'd want is to have nobody else to blame it on. That would be the final nail in the coffin for your reputation as some kind of genius. So instead, you'll hire someone else to act as a fall gal, and picking a woman for added bonus points that any criticism of Twitter management will now be met with "So you're a misogynist now? Since when were women not able to be CEOs?" (If you don't think this will happen, or will work, pay attention to the rhetoric around Carly Fiorina's tenure at HP).

      --
      The only thing that stops a bad guy with a compiler is a good guy with a compiler.
  • (Score: 3, Insightful) by ElizabethGreene on Sunday May 14, @01:54PM (5 children)

    by ElizabethGreene (6748) on Sunday May 14, @01:54PM (#1306272)

    When I read the new CEO's bio, my initial response was "Well there goes the neighborhood."

    I'm still skeptical, but optimistic. What changed? I remembered the "How not to land rockets!" video SpaceX posted. With that for context, I hope this doesn't blow up and trust Mr. Musk to try again if it does.

    • (Score: 5, Insightful) by Immerman on Sunday May 14, @02:41PM (4 children)

      by Immerman (3985) on Sunday May 14, @02:41PM (#1306280)

      Twitter has already "blown up" under Musk's "leadership", a new CEO is needed to pull it out of its death-spiral while there's still a user (and more importantly, advertiser) base to leverage. And from what I've heard, she may be the perfect person to do so.

      Unfortunately, in order to do so she'll likely have to undo most everything he's done - and his ego probably won't allow that. Advertisers don't want to risk their ads listed near racist, fascist, etc. content - and the fake* "free speech" that Elon has promoted makes it extremely difficult to promise advertisers that that won't happen.

      *fake free speech because while he's allowing almost everything legal, that's not free speech. Free speech is what protects your right to say things the government wants to silence. And under Musk Twitter has gone from ~50% compliance with government gag orders, to ~100%.

      • (Score: 2) by ElizabethGreene on Sunday May 14, @05:51PM

        by ElizabethGreene (6748) on Sunday May 14, @05:51PM (#1306301)

        Do you have a source or data for this:
        > under Musk Twitter has gone from ~50% compliance with government gag orders, to ~100%.

      • (Score: 1) by khallow on Tuesday May 16, @02:56AM (2 children)

        by khallow (3766) Subscriber Badge on Tuesday May 16, @02:56AM (#1306499) Journal

        Advertisers don't want to risk their ads listed near racist, fascist, etc. content - and the fake* "free speech" that Elon has promoted makes it extremely difficult to promise advertisers that that won't happen.

        Advertisers also want to advertise. They'll knuckle under to a working platform that delivers viewers.

        • (Score: 2) by Immerman on Tuesday May 16, @03:00PM (1 child)

          by Immerman (3985) on Tuesday May 16, @03:00PM (#1306546)

          Only in contexts that won't reduce sales.

          Getting your brand associated with some neo-nazi bullshit is going to hurt sales FAR worse than advertising to neo-nazis will boost it. And you'd better believe the left-wing activists will make sure that association gets publicized widely - just as the right-wing activists do "woke" associations.

          But getting associated with wokeness actually tends to be pretty safe - the worst that's likely to happen is that the neo-nazis buy large quantities of your product so that they can destroy it in dramatic protests, before eventually getting distracted by the next two-minute hate and going back to buying their old reliable brand in normal quantities.

          Plus the fact that over 50% of the US population considers "wokeness" to be a good thing, while less than 30% consider it bad... well, you don't have to be a marketing genius to read the writing on the wall. Unless your brand appeals almost exclusively to the neo-nazi crowd, you can't afford to openly advertise to them. And there's not really anything like that - even even most rednecks don't like neo-nazis. (Though many have been trained to overlook such things for the sake of party loyalty, or just aren't well-informed enough to recognize the sentiment for what it is when someone throws a not-white-and-pointy sheet over it)

          That's cancel-culture in a nutshell - brands can't afford to get associated with unpopular individuals or movements, and so tell media outlets "Either the extremists go, or our advertising does." And since the extremists rarely contribute nearly as much to the bottom line as the advertisers, it's an easy choice. Capitalism in action.

  • (Score: 1, Troll) by tizan on Monday May 15, @04:38PM

    by tizan (3245) on Monday May 15, @04:38PM (#1306411)

    Is she another one of his employees he'll impregnate or has already done so ?

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