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Do you trust online reviews? Now that Amazon is suing more than 1,000 people who allegedly offered to write glowing product reviews for cash, you might reasonably be concerned.
Turns out, deceptive reviews are commonplace online—and so are doubts about them. The research organization Mintel found that 57 percent of surveyed consumers are suspicious of companies or products that only have positive online reviews. And 49 percent believe companies probably give incentives for online reviews.
Fortunately, there are a few good techniques that can help you tell truth from fiction.
The article lists several ways to tell the difference. What are yours?
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Condense soup, not books!
(Score: 3, Insightful) by LoRdTAW on Thursday October 22 2015, @01:53PM
Sort by rating and look at the worst reviews first. Often enough you will find very good information in them which can reveal gotchas and other good information from people who have taken the time to actually use the product before rating. All too often people will review something after receiving it and barely using it. It takes time to develop an opinion and find the bugs. What good is the 5/5 star review you gave after using the product for one day if the damn thing breaks a week later or you find some niggling limitation?