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Advertisers Should Take Responsibility for Annoying People and Driving Them to Use Ad Blockers

posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

iWantToKeepAnon writes:

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

Original Submission

 
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  • (Score: 2) by Subsentient on Monday October 26 2015, @06:43AM

    by Subsentient (1111) on Monday October 26 2015, @06:43AM (#254554) Homepage Journal

    I don't mind static image ads, if they don't track you. I don't even mind gifs, if they don't track you.

    Anything that takes over the page, runs in flash, or eerily knows too much about me is completely unacceptable.

    --
    "It is no measure of health to be well adjusted to a profoundly sick society." -Jiddu Krishnamurti
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  • (Score: 2) by canopic jug on Monday October 26 2015, @08:14AM

    by canopic jug (3949) Subscriber Badge on Monday October 26 2015, @08:14AM (#254572) Journal

    GIFs were ok untill Firefox took out the ability to stop them looping. Running once through the sequence is enough and the user should be able to stop the animation at any time. But that is no longer the case with Firefox.

    --
    Money is not free speech. Elections should not be auctions.

    • (Score: 0) by Anonymous Coward on Monday October 26 2015, @11:36AM

      by Anonymous Coward on Monday October 26 2015, @11:36AM (#254620)

      I know, why did they remove it ? As always, "there is an extension for that"; I installed SuperStop and can now stop animation with shift-Esc.

    • (Score: 1) by jpkunst on Monday October 26 2015, @12:25PM

      by jpkunst (2310) on Monday October 26 2015, @12:25PM (#254632)

      I believe that is still possible. about:config, set image.animation_mode to "once" or "none".