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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.


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  • (Score: 0) by Anonymous Coward on Monday October 26 2015, @07:03AM

    by Anonymous Coward on Monday October 26 2015, @07:03AM (#254556)

    It was the advertisers who have made the Internet a horrible experience. At this point, ad blockers are practically a requirement. This is now an arms race that will last forever, so go get some tools...

    - uBlock Origin
    - BetterPrivacy
    - Ghostery
    - NoScript
    - mvphosts (google it)
    - RequestPolicy

    Bonus: Don't install Flash Player and surf on Linux

  • (Score: 2) by inertnet on Monday October 26 2015, @09:50AM

    by inertnet (4071) Subscriber Badge on Monday October 26 2015, @09:50AM (#254603) Journal

    I also have these running:

    - Self-Destructing Cookies
    - TrackMeNot

  • (Score: 2) by deimtee on Monday October 26 2015, @03:50PM

    by deimtee (3272) on Monday October 26 2015, @03:50PM (#254722) Journal

    - mvphosts

    Not sure if that's the one I'm using, could be the one from APK. I got one about a year ago that is about 500k , all adservers and malware servers, all now pointing to 0.0.0.0
    In that year I have had to comment out two or three entries to get a website to work.
    I also run ABP and NoScript. NoScript requires more fiddling, but I still consider it worthwhile.

    Other than that I generally wonder what all the fuss is about, and why so many websites have large blank spaces. :)

    --
    No problem is insoluble, but at Ksp = 2.943×10−25 Mercury Sulphide comes close.
    • (Score: 0) by Anonymous Coward on Monday October 26 2015, @09:27PM

      by Anonymous Coward on Monday October 26 2015, @09:27PM (#254887)

      OMGWTFBBQPANTIES!!!! deimtee is APK!!!!!