SoylentNews is people
SoylentNews
from the if-they-had-only-listened-before dept.
Marketoonist ran a story about marketers saying, "Oops, our bad."
The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:
"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....
"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...
"The consumer is demanding these actions, challenging us to do better, and we must respond."
Nod to pipedot for running this story.
(Score: 3, Touché) by K_benzoate on Monday October 26 2015, @07:13AM
Do not track me. Do not attempt to conduct invasive surveillance of anyone across the internet.
I could accept ads on those terms, but you will not get the advertising industry to give up those practices. They're too greedy, and it only takes one bad actor to ruin things for everyone. They won't give up those practices voluntarily so it's up to individual users to take them away.
Climate change is real and primarily caused by human activity.