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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.


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  • (Score: 2) by frojack on Monday October 26 2015, @07:48AM

    by frojack (1554) Subscriber Badge on Monday October 26 2015, @07:48AM (#254566) Journal

    I have no problem, and I cannot imagine anyone else having a problem, with a site running ads which are dumb billboards shown to all visitors.

    I have a problem with that.

    It use to be that way. But even then the web sites got very greedy and started loading the pages full of advertising images. The animated gifs and such came later. Nobody will follow any rules, so the solution is to just block them all.
    Blocking works if these ads are served off of another domain.

    But when the images are hosted on the same site as the web content, there is just about no reliable way to block them, other than looking for urls that lead off site, and blocking any associated image. That can be tricky and pretty destructive to the usability of the web.

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