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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 3, Interesting) by zocalo on Monday October 26 2015, @08:17AM

    by zocalo (302) on Monday October 26 2015, @08:17AM (#254574)
    That's been my policy all along. When as site requires me to login when I don't want to, forces me to watch an interstitial ad, insists I enable invasive tracking/scripting/whatever, or any of that other distasteful crap, I simply close the tab and go elsewhere. I don't have a problem with the sites doing that kind of thing; it's their site, their content, and their revenue stream, so they can do as they please, but equally it's my choice whether to accept those tactics or not, and my choice is not to do so. The ball is firmly in their court as far as I am concerned; which matters more - getting a tiny bit of revenue and tracking data from me, or having me go to their competitors instead, quite possibly never to return? Basically it's short term gain or long term results, but I suspect it's going to take quite some time to figure that out.
    UNIX? They're not even circumcised! Savages!
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