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from the if-they-had-only-listened-before dept.
Marketoonist ran a story about marketers saying, "Oops, our bad."
The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:
"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....
"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...
"The consumer is demanding these actions, challenging us to do better, and we must respond."
Nod to pipedot for running this story.
(Score: 3, Interesting) by q.kontinuum on Monday October 26 2015, @09:00AM
I wouldn't mind seeing e.g. a Red Hat or even MS static logo on soylentnews in return for some corporate sponsorship. Even though I hate systemd, which iirc came via Red Hat, by sponsoring this site Red Had would earn some good-will with me. Of course there are some risks attached. The sponsorship would have to be with no strings attached, in advance, with a firm agreement that any communication with $SPONSOR is public. And editors and other staff would have to be very careful to make sure the site does not depend on any sponsor. Also the logo itself would have to be hosted on soylentnews, with no "impressions" counter or cookies from $SPONSOR.
$Sponsor would also have to tread carefully. If they try any tricks to avoid blocking the logo by the visitor or asking for a too big logo or asking for something too flashy, they would get the opposite effect.
Registered IRC nick on chat.soylentnews.org: qkontinuum