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Advertisers Should Take Responsibility for Annoying People and Driving Them to Use Ad Blockers

posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

iWantToKeepAnon writes:

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

Original Submission

 
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  • (Score: 2) by Phoenix666 on Monday October 26 2015, @11:41AM

    by Phoenix666 (552) on Monday October 26 2015, @11:41AM (#254621) Journal

    do a google search for the content that I thought I wanted to see.

    That's surprisingly easy, given that most outlets are grabbing articles from AP, Reuters, and other newswire services. Most places eliminated their newsrooms a long time ago and now only repackage what they get from a feed and pass it off as their own.

    Why should anyone suffer advertising for that?

    --
    Washington DC delenda est.
    Starting Score:    1  point
    Karma-Bonus Modifier   +1  
    Total Score:   2  

  • (Score: 3, Insightful) by VLM on Monday October 26 2015, @12:25PM

    by VLM (445) on Monday October 26 2015, @12:25PM (#254633)

    Why should anyone suffer advertising for that?

    No one has an answer; leading to the industry being almost dead:

    http://www.niemanlab.org/2010/05/moderating-declines-parsing-the-naas-spin-on-newspaper-circ-data/ [niemanlab.org]

    In just a couple more years, following 75 years of trend, there will be no newspapers.

    There are of course more ads than just legacy local newspaper websites. Arguably clickbait and ads on clickbait sites will never die as long as there are gullible people, for example.