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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 2) by NickFortune on Monday October 26 2015, @12:31PM

    by NickFortune (3267) on Monday October 26 2015, @12:31PM (#254634)

    I've idly considered doing this myself, with a new web advertising startup named something like "Secure Advertising" which guarantees no tracking, no scripting, no Flash, no audio. I think there's pent-up demand for this. Send me a PM if you agree.

    I can admire the intent, but you've got some hefty problems to overcome. You need to get clients when you don't have any websites to run their adverts; you need to get websites to take your ads when you don't have any clients. And you need to get adblock users to understand that you're not just another flavour of doubleclick so they don't just block you before they realise you have an ethical stance.

    You can get around the first two by (for example) calling all the widget manufacturers until you find one with something to promote, and then calling around the widget websites and asking them if they'll run the ad. The third point is going to be tricky though.

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