Slash Boxes

SoylentNews is people

posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

Original Submission

This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 2) by VLM on Monday October 26 2015, @12:45PM

    by VLM (445) on Monday October 26 2015, @12:45PM (#254637)

    I've noticed ebay mixes narrowcasting with broadcasting. I checked this morning.

    So I mostly buy obscure electronic hardware from ebay, so the narrowcasted portions of the page seem to contain every sma attenuator or filter of various frequency bands that are currently on auction, or so it seems. Also they (correctly) think I have a "thing" for waveguide to coax transitions. Fair enough, I've bought stuff like that before.

    On the other hand the broadcast advertisement sections are completely worthless. I have used the ebay android app, so broadcast me ads for $600 unlocked iphones, how could I possibly not resist? I've bought supporting video game console stuff for everything but playstation, so send me some playstation ads.

    In the specific case of ebay I think they have collector-itis and think everyone is also a collector therefore if I deal in everything but iphones and playstations, they REALLY need to sell me some playstation video cables and unlocked iphones to complete my collection, when ironically those are the two things I'm least interested in buying because I'm not in those ecosystems at all, by choice and intention. On one hand if you bought antique or repro 1950s gas station metal signs, you'd probably be interested in buying more of them. On the other hand if you bought a GM rebuilt alternator, and a toyota rebuilt alternator, its hard to imagine why you'd possibly want a honda rebuilt alternator.

    More generally I think some places spam when they have nothing specific to spam and giving you a blank page would make them look like they're having a going out of business sale. So here VLM, look at ladies handbags, because we have nothing else to show you. Home Depot doesn't really know what to think of me, or what to try and sell me, so its thermostats and window treatments (which is apparently "interior decorator speak" for window curtains)

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2