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posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

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  • (Score: 2) by Hairyfeet on Monday October 26 2015, @01:43PM

    by Hairyfeet (75) <reversethis-{moc ... {8691tsaebssab}> on Monday October 26 2015, @01:43PM (#254654) Journal

    Except if you do any online shopping the first two really aren't needed anymore as the places you shop can take care of the rather easily and simply. Look at the Amazon recommendations, or the Newegg and Tiger flyers,Amazon for instance was able to see from my purchases I'm working on building a little music studio in my new place and so under recommendations I was shown when they had sales on things I could use like patch cords and mikes, and Newegg and Tiger have both seen that I use a lot of flash drives and hard drives so I get flyers when they have sales on those, thus making it easy to know when they have a deal on something I can actually use.

    But lets be honest, the advertisers frankly SUCK ASS when it comes to all 3, even their so called "targeted advertising" is pathetic and wrong. When the big stink over targeted ads came up I decided to see how well it worked so I took a system I was planning to wipe and let it run ads then went to look at the prices for a netbook...what happened? I got tons of ads for TVs and jackets and other shit that didn't have squat to do with what I was looking for, by the time they actually started showing me netbooks? It was a month AFTER I had stopped looking at netbooks because I had already found and bought one* and had moved on to looking at the usual parts I need for the shop, hard drives and flash what did they show me? Tablets! Talk about a pointless waste, all they ended up showing me was either shit I had looked at over a month ago and no longer gave a shit about or things I had never looked for and gave not a single fuck about.

    * - Ended up with an Asus EEE with the AMD APU, one of the best laptop purchases I ever bought, still works great after 5 years, still gets over 3 and a half hours on the original battery and its powerful enough I use it as an HTPC when I don't need it for service calls, great little unit. Got it from Amazon who was showing me nothing but netbooks under recommendations within 15 minutes of me looking, now THAT is adverts that works.

    ACs are never seen so don't bother. Always ready to show SJWs for the racists they are.
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