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from the if-they-had-only-listened-before dept.
Marketoonist ran a story about marketers saying, "Oops, our bad."
The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:
"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....
"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...
"The consumer is demanding these actions, challenging us to do better, and we must respond."
Nod to pipedot for running this story.
(Score: 3, Interesting) by AnonymousCowardNoMore on Monday October 26 2015, @02:33PM
I'd say there's one type of advertising I don't mind: Creating something actually useful for the public good, which happens to increase interest in your product simply because of how they are related rather than because of any hard sell/soft sell tactics.
This [youtu.be] video on the Punic Wars (by Extra Credits) is a perfect example: It gave the audience of the channel, who were already interested in video games, a fascinating history lesson. All to promote a new game release. Similarly, there are many videos for hobbyists which happen to involve tools produced by a certain manufacturer but are still useful for anyone. If I want to know how to operate e.g. a table saw safely, I can look up manufacturers' videos on Youtube—helpful for me and increases the probability that I would buy one from that manufacturer.